The entire newspaper industry is in a period of uncertainty, including the nations top performing newspapers. USA Today is among the best newspapers, yet the company is struggling to maintain readership. In a world where consumers have information available to them at the click of a button, USA Today has attempted to keep up with new trends in information consumption (Ferrell & Hartline, 2011). USA Today’s biggest strength in this ever-changing world of technology is its focus on innovation (Ferrell & Hartline, 2011). From its creation, the newspaper was made to be more engaging for a new generation of readers (Ferrell & Hartline, 2011). The target was “young well-educated Americans who were on the move and cared about current events” (Ferrell …show more content…
Throughout the years, they have done “BusCapades,” Partnership Plans, regional ads, and provided increased advertiser flexibility (Ferrell & Hartline, 2011). They also provide discount pricing to hotels, airlines, and restaurants, which gets their brand out to more people everyday (Ferrell & Hartline, 2011). One of their biggest advertising innovations was selling ad space on the cover of their newspaper, which was previously considered sacred space to the newspaper industry (Ferrell & Hartline, 2011). This is now a commonplace practice among newspapers. I do believe USA Today is well positioned for the future. As previously stated, they have already made strides to update their brand in a more technologically savvy world. Through USAToday.com, their mobile apps, and social sites, USA Today can reach new generations of readers and stay a viable business. I believe the partnerships they make at this point are also very important. They made smart steps by acquiring and partnering with such companies as PointRoll and MobileVoiceControl (Ferrell & Hartline, 2011). These partnerships give technological credibility to an industry that started out as solely printed …show more content…
They compared “ten traditional and new advertising media in terms of generating retail purchase incidence and outcomes during a month long promotional sale” (Danaher & Dagger, 2013, p. 530). They found that “seven of the ten media significantly influence purchase incidence, dollar sales, and profits, a pleasing result for the increasing number of multimedia advertisers.” (Danaher & Dagger, 2013, p. 530) Surprisingly, they found the most effective advertising channels are still all traditional media (Danaher & Dagger, 2013). I believe smart advertisers understand that to be true, and will continue to use traditional advertising in their marketing mix. However, they must also understand where there audiences are and are world is becoming increasingly
I say this because there were points in which I personally could not really understand what was going on due to my lack of exposure to this problem that American journalism is facing. More specifically, terminology that was used, especially from business standpoints, and the different companies that were involved made it harder to keep up with the issue at hand. However, with a little editing and better explanation of terminology, I think that this film could extend to a wide audience that would include both digital natives and digital immigrants that are experiencing this transition within American news reporting. This paper will examine the difference between old and new journalism and its new standards, “The New York Times Effect” and its 21st century challenges, important qualifications to be a successful journalist, and the future role of journalism within American society.
Theses and Professional Projects from the College of Journalism and Mass Communications. Paper 2. http://digitalcommons.unl.edu/journalismdiss/2
One of the first connections Wattenberg makes is raising the issue of whether or not newspapers are a dying habit when looking, not only at the adolescents of America, but as the country as a whole. Overall, he states that the number of people who consistently read a newspaper on a daily basis has remained on a steady decline as the years go by. Wattenberg brings up the topic that earlier on in history the newspaper was the means of information for people all across America, and it was filled with political news to keep the citizens informed. However, in today 's society not only has technology taken over this old time habit, the new
WSJ is making efforts to use social media and other digital applications such as Storyful, to help newsrooms source, verify and distribute breaking news and viral content. The growth of digital is significant but print is still important to most newspapers which means that print will continue. But if majority of readers are going mobile, it will be time to change the business model in order to keep up with subscribers.
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
The current plan for the newspaper transformation and economist.com is a result already made changes towards the digital media. However, the competitive setting of the industry requires continuous changes, so that business can adapt to an environment where people read on the desktops, smart phones, and tablets more and more, spending less on print papers
USA Today has been a widely successful company. When newspapers were the only form of read news, USA Today cornered the market in the national newspaper arena. As the digital age came about, it was time for change. New companies were emerging as leaders in the online news arena, and even established companies were moving towards online news. USA Today had to move in a different direction. They had to deal with staying ahead, or even with the competition.
Humans, it seems, have an innate need to feel connected on a global level with one another. Our history as a civilization shows the importance that we have placed on sending and retrieving the latest news so that we may be ever informed on the happenings of the world. Beginning at first with the sending of messages of news to each other through conversations to the press explosion that Gutenberg set off with the invention of his printing press, people remained connected. The idea of public in the eyes of journalism has changed, in some aspects, over the course of time in America. In the beginning American’s were given Party Presses that were funded and exclusively wrote about wealthy political candidates at the time and in time came Benjamin Day who created the first Penny Paper to flourish in 1833. The Penny Papers turned the tide of the circulation of news from the wealthy elite who were far more interested in the politics of the day to the working masses who were for the first time given stories that they cared about. (Stephens 2007)
Currently our society is in the midst of a media shift. Although there is still a need for traditional media, online media is finding its place in consumers needs. It’s important for professionals in the journalism industry to take note and understand the direction this change is taking.
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Print media is on the decline, this can be seen in the U.S.newspaper industry as it is facing “its worst financial crisis since the Great Depression” (Kirchhoff). A few huge newspaper chains declared their bankruptcy, while many others have shut down (Kirchhoff). This has lead to many reporters and editors to be out of the job, lesser pay and even becoming web-only publications (Kirchhoff).
However, Nieman Journalism Lab proves that 96% of newsreading is done in print editions (Journalism.about.com, 2014). According to The Audit Bureau of Circulations (ABC) which was released in 2014, newspaper circulation has increas...
In order to understand new media, one must first have a solid background of the old media. The old media traces its origins back to the “elite or partisan press [that] dominated American journalism in the early days of the republic” (Davis 29). With the advent of the penny press around 1833, the press changed its basic purpose and function from obtaining voters for its affiliated political party to making profit (Davis 29). With more available papers, individual companies competed with each other with “muckraking journalism”—investigative journalism exposing corruption—and “yellow journalism”—sensationalist journalism that completely disregarded the facts (Davis 30). The press continued to evolve its journalistic approaches and next shifted to “lapdog journalism,” r...
It’s a question that keeps floating around in the public sphere: is print advertising and newspapers dead? The world is becoming more and more fast-paced and although, our want and need for the up-to-date news and breaking stories has not changed, the way in which we consume it has. This background report investigates and explains the downfall of the newspaper and the technological shift to online news. It will also discuss differing opinions of this relevant topic of the future of journalism from a range of reliable primary sources and investigative data.
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,