The Internet and How Society Consumes Media

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Currently our society is in the midst of a media shift. Although there is still a need for traditional media, online media is finding its place in consumers needs. It’s important for professionals in the journalism industry to take note and understand the direction this change is taking. Gaskins and Jerit (2012) contributed their research on this topic and introduce it by sharing, “these findings have important implications for researchers and industry executives who seek to understand the changing nature of the media environment and its effects on the mass public” (p. 191). The purpose of this paper is to be a starting point to the understanding of this changing nature. By answering the following questions, we are able to see the direction of Internet news and how it will affect the media consumer. Body: What times of media will address the needs of these information consumers in the future if traditional media outlets disappear? The Internet has changed the way our society functions on multiple levels. This includes the way our society consumes media going from traditional media to online media. There are a few types of media that have been considered to take place the traditional print news. In a study conducted by Natalya Krasnoboka (2002), he explains online media as being a copy of the offline traditional media original. The study continues to break down which online medias are becoming predominate. Some of the main traditional media replacements include, online papers, news sites, analytical journals, Internet portals and online forums (Krasnoboka, 2002). Of all the replacements, online papers are most like original traditional media. One benefit of an online paper is the dialogue that can take through comments. It can ... ... middle of paper ... ...new media age: A case study of the selection of text-messages in a current affairs programme. Javnost-The Public, 14, 47-62. Gaskins, B., & Jerit, J. (2012). Internet news: Is it a replacement for traditional media outlets? The International Journal of Press/Politics, 17, 190-213. doi: 10.1177/1940161211434640. Krasnoboka, N. (2002). Real journalism goes underground: the internet underground: The phenomenon of online media in the former soviet union republics. Gazette: The International Journal for Communication Studies, 64, 479-499. Rogers, E. M. (2001). The digital divide. Convergence: The International Journal of Research into New Media Technologies, 7, 96-111. doi: 10.1177/135485650100700406. Sellnow, T. L., Seeger, M.W., & Ulmer, R.R. (2002). Choas theory, informational needs, and natural disasters. Journal of Applied Communication Research, 30, 269-292.

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