It’s a question that keeps floating around in the public sphere: is print advertising and newspapers dead? The world is becoming more and more fast-paced and although, our want and need for the up-to-date news and breaking stories has not changed, the way in which we consume it has. This background report investigates and explains the downfall of the newspaper and the technological shift to online news. It will also discuss differing opinions of this relevant topic of the future of journalism from a range of reliable primary sources and investigative data.
The Downfall of the Newspaper
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.
In a study conducted by State of the Media, it claims that one of the main problems in the newspaper industry is the rapidly declining advertising revenues. As seen in the below dataset, as print advertising revenues have fallen by 58%, online revenues have grown by 117% in the past decade. It can also been seen that when the world faced a global recession in 2009, the revenue from ads plunged dramatically and in turn has only accelerated print journalism’s woes.
Along with strong competition f...
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...ntegrity. As this new journalistic mediascape continues to evolve, there needs to be ....
Works Cited
http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/ (Retrieved May 20, 2014) http://www.wnd.com/2013/08/rush-the-untold-reason-newspapers-are-dying/ (Retrieved May 21, 2014) http://www.wired.com/2009/03/the-future-of-n/ (Retrieved May 20, 2014) http://www.reuters.com/article/2011/07/08/us-twitter-factbox-idUSTRE76700F20110708 (Retrieved May 20, 2014) http://www.acu.edu.au/about_acu/faculties,_institutes_and_centres/education_and_arts/about_the_faculty/news/acu_launches_new_units_in_digital_journalism (Retrieved May 22, 2014) http://courses.mq.edu.au/postgraduate/master/master-of-future-journalism (Retrieved May 22, 2014) http://stratechery.com/2014/stages-newspapers-decline/ (Retrieved May 20, 2014)
In chapter one, Wattenberg discusses the declining trends of Americans who regularly read newspapers between the 1960’s and present day. This can be attributed the aging patterns among generations who frequently read newspapers as well as with the use of technology rising. Reading the newspaper is a habit that either is or is not developed by the time one reaches voting age. With this, newspapers have become an older generation’s primary source of information, however, are still the best source for political matters. Younger generations tend to be more computer literate and have grown up with television and media more accessible to them than the previous generation. These trends not only reflect in American culture, but in other countries worldwide such as Italy, and Germany. Quoting a 2003 fox news interview of President Bush, Wattenberg illustrates the vast decline of newspaper consumption; even the U.S. President isn’t reading newspapers (11). Using tables throughout chapter one to illustrate the drastic differences within the last 50 years, the author exemplifies a 35% point decrease from 1957 to 2004. He speculates that perhaps young adults don’t like to read, but proves that is not the case as surveys have shown that education levels have risen overall, and access to books and reading has also increased over the years; thereby concluding that young people read, but do not typically read the newspaper. While there are several newspaper websites available, young adults do not frequently read those websites either. Although TV news information is not as detailed as it is in newspapers, young people have an ability to make up for their disinterest in newspapers by watching the news headlines (30). Chapter one makes a strong case...
... of that were true then the growth of the occurring is an argument of the American newspaper dealing with the most severe dispute ever before. The internet is slowly taking away from the traditional sources of advertising revenue, making the newspapers go out of business, people are getting laid-off and other try to make sense of it all trying to figure out how the newspapers can survive the digital age. Now, on the other hand some newspapers have made to most out the revolution of the twentieth century.
I say this because there were points in which I personally could not really understand what was going on due to my lack of exposure to this problem that American journalism is facing. More specifically, terminology that was used, especially from business standpoints, and the different companies that were involved made it harder to keep up with the issue at hand. However, with a little editing and better explanation of terminology, I think that this film could extend to a wide audience that would include both digital natives and digital immigrants that are experiencing this transition within American news reporting. This paper will examine the difference between old and new journalism and its new standards, “The New York Times Effect” and its 21st century challenges, important qualifications to be a successful journalist, and the future role of journalism within American society.
Newspapers in Australia have never been sustainable in their own right. Once newspapers were two businesses, the sale of news and the sale of advertising (Simons 2011). However, in the modern media environment classified ads no longer come hot off the press on a Saturday morning combined with the daily news. Classified ads are now online, available anytime, and the companies selling the advertising often have nothing to do with news reporting. Media organisations therefore are suffering from variations of the collapse of the pre Internet business model but, because of its dependence on classifieds, Fairfax has had a faster decline than most other Australian newspapers (Simons 2011). Advertising online is cheap, and in the web-based world Fairfax does not have a monopoly or a premium position to gain from Internet based news delivery. The mistakes made in the transition to a digital business and the failure to diversify brought Fairfax to its knees,
The industry has had its share of ups and downs. During the early years, the press took off with the creation of the penny press. Another insurgence of profitability came with the onset of “yellow journalism.” However, revenues declined during the Great Depression and new competition from radio hurt the industry. From 1929 to 1933, advertising revenue dropped 45%. Then in the 1960s, with the popularity of television, the newspaper industry took another...
“Out of Print” written by Eric Alterman is a very informative article. It relates to me in a major way considering that I’ve been interested in journalism all of my life. I get my daily news from CNN, the thought of reading a newspaper never crossed my mind.There has been a major decline in newspapers due to technology’s rapid advancement. Is this a good shift in our society? How long will print journalism be used? Many scholars believe that newspapers will not be around much longer. We must adapt with the technological changes in our society. Many also believe that newspapers will always be relevant. I believe that newspapers have no worth in today’s society. Why do we need them? We can simply access the news via cell-phone or computer. “Independent, publicly traded American newspapers have lost forty-two per cent of their market value in the past three years, according to the media entrepreneur Alan Mutter.”
Although there are still newspapers around today, there are no where as many as there were ten or even twenty years ago. In the time of the Internet, everything you need is online. There are even online newspapers you could reads if you wanted. Some newspaper companies are making their newspapers online now because of how much more convenient is it not
I listen to NPR on my morning and evening commutes, and peruse Internet news sites when I’m in the mood for “news.” The “talking heads” on the networks have nothing to offer other than a good reason to turn the television off. With the aging demographic it’s difficult to predict what the nature of “the news” will be in the coming decade. Personally I prefer a selection, and have no “diehard” default when it comes to news. However, with the rise of mobile devices, and the speed at which technology changes, the next decade is sure to provide the “news” industry with very dynamic
Right away he begins citing literature and research done that shows a public decline in trust of accuracy among journalists and problems that arise when journalists do not take advantage of opportunities to get feedback from their audience. Due to the irrefutable fact that there are currently many other issues in his discipline such as the death of the newspaper, Feighery draws attention to the seriousness of this separate, less discussed issue immediately to communicate that this is a topic his colleagues in the profession should pay attention to. By introducing literature and research of other scholars immediately, it heavily emphasizes that there are many problematic concerns surrounding it in the field of media and journalism and additionally creates an underlying tone of urgency once he presents his own response thereafter. Though Feighery immediately presents the problem as very serious, he transitions quickly into solutions and examples from various sources. Before he states the overall direction of the article, Feighery briefly touches on other scholar’s opinions on the importance of how technology has reshaped the field of journalism industry, but that at the same time it can allow for a better connection to be formed between themselves and their audience members if used as an effective
Nowadays, the popularity of these media is more to electronic media than printed media because their trying to dominate each other. A printed media have its own importance and popularity which cannot be replaced by anyone else. When though there is a tight competition between the newspapers and electronics medium among variety of newspapers increasing day to day which has made the print media cheaper, qualitative, informative and fast. The printed media is more accurate information details. The electronic media just hire people based on looks rather than journalism skills because the journalists and editor of newspapers are more efficient and experienced. The utility of print media will always remain informative to help the user. Printed media on deeper research of particular topic
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Through technological advancements the television and internet now deliver the news instantly into our homes, which has inadvertently put pressure on the traditional newspaper to deliver up-to-the minute news. As technology developed swiftly over the 20th century, some academics could see the demise of the newspaper as early as the late 1960s. Marshall McLuhan (HREF1) an academic and commentator on communications technology prophesied “that printed books would become obsolete, killed off by television and other electronic information technology”. To compete with other more sophisticated electronic media systems, and to survive, newspapers joined the technological revolution and many publications went online in the fight to remain the number one information provider (Kesley 1995:16). In contrast, Kelsey (1995) states the main reaso...
Paul Grabowicz. "The Transition to Digital Journalism." Print and Broadcast News and the Internet. N.p., 30 Mar. 2014. Web. 27 May 2014.
Online journalism is a media with a mixture of internet, photographs, and videos. On the online articles, there are additional links for transparency, information that explain the articles and exchange different opinions on the internet (Humprecht and Esser 1). The problem of online journalism is that people cannot figure out if they are reading a real article or a tabloid. Katharine Viner, a Guardian writer, assets that people likely spread alternative facts without noticing. Also, she points out that news industries struggle to increase their profits. Technology advancement causes online stories to spread out and people overlook those fake facts without doubting. In order to solve this problem, online news must tell the truth (Humprecht and Frank 16), news industries need plans to maintain their position as news providers (Viner) and people need the skill to find which articles are true. I have chosen this topic because this is my area of interest. Journalism has changed its shape to assimilate with the digital world. Since I plan to major in journalism at university, I thought this
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,