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Effects of advertising on culture
Influence the media has on American culture
How does advertising influence our society
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The Politics of Advertising
America has become the epitome of the free enterprise ideal. Mass production, mass media, mass promotion. Efficiency and economic choices have become so central to American culture that the very fabric of who we are is determined by it. This difference in culture from the rest of the world is readily visible in the way in which American corporations do business: with a focus on efficiency and quantity as opposed to refinement and quality. Advertising, the mass promotion of mass produced products, has become the primary mode of communication and education in today's world. The result of a continued drive, at every level, for more material wealth, mass promotion has evolved into an art that invades every sector of American life and affects the way in which television and print media, as well as film and politics are run. These structures help to shape the way in which we all live our lives, and to shape the way in which American culture has and will evolve.
Advertising-the art of "selling it"-pervades America's various industries, and helps to shape the way in which basic institutions many assume to be unbiased operate. Many assume that the influence of advertising is obvious in television, and it is perhaps this assumption that makes the in fact very subtle but complete influence of advertising on television media so dramatic. Television commercials are indeed rather obvious on the surface, but their influence runs much deeper than the 30 second slot allotted them in between scheduled programs. In fact, one news manager for a television station said that regular television programs are just there to fill the blank space between the commercials. For example, ...
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The end result of a mass promotional society is one in which the political process, family life, and individual development are tied together under the influence of mass media. Basic social institutions such as news and communications (i.e. television and print media), entertainment, and politics are influenced and in fact driven by the promotion of products and services. The end result of a mass promotional society is one which lacks identity because it is always searching and comparing itself to the surface images and values presented by advertisements; one which is wasteful and weak, lacking moral strength and contentment; and one which is a culture of death, not knowing itself or others and therefore being unable to participate in the shaping of the future, but merely choosing from options presented before its non-creative members.
American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.
“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.
According to Steve Craig in Signs of Life in the USA, the economic structure of the television industry has a direct effect on the placement and content of all television programs and commercials. Craig is a professor in the department of radio, television, and film at the University of North Texas, Craig has written widely on television, radio history, and gender and media. His most recent book is Out of the Dark: A History of Radio and Rural America (2009). Craig talks about the analysis of four different television commercial, showing how advertisers carefully craft their ads to appeal, respectively, to male and female consumers. The gendered patterns in advertising that Craig outlines in his essay still exist today, in commercials of how a men and women are portrayed.
I never go anywhere alone. After a depressive Saturday morning I finally crawled out of bed and went to the Cummer Museum. Art is one thing that I don’t understand. How people can find deeper meanings from paint on a canvas is Japanese to me. When I look at a painting I see exactly what is being shown and nothing more. There is no deeper meaning evident. Being at this museum cranky and solo trying to find a picture I felt connected to was almost impossible. It took me about ten minutes to go through the whole museum. But in one of the last sections I went in there was finally something that my eyes were drawn to. An image that made me want to find the deeper meaning. Thomas Hart Benton’s June Morning.
Patterson, James. “Brown v Board of Education: A Civil Rights Milestone and Its Troubled Legacy (Pivotal Moments in American History).” Oxford University Press., 2001.
5) This article relates back to discussions on the influence of commodification on cultural practices, and a political economy that encourages consumption through tactics of mass marketing. *
In Postman’s argument, he describes the way in which politics’ perception has changed. Instead of politics being seen as connected to legitimate arguments, it is seen as being shaped and influenced more by external societal factors and images, especially by those found in television commercials. Similar to how a business works, politics has become linked with capitalistic ideals through the presence of television commercials in order to give viewers a sense of value and identity. As a result, both commercial and political advertising influences the public more through instant images that arise our immediate emotions than through actual claims or propositions. Therefore, people look at politics and politicians as a source of amusement instead of sources knowledge to better understand political issues and
I went to visit this art exhibit on Friday September 7th, the opening night. I had never been to the Meadowbrook Art Gallery so I had no idea what to expect. It was a smaller gallery than I thought it would be, but it didn’t matter when I took a look at the pieces that were on display.
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
As I walked in and looked around, I noticed how big it was and how many people there were. There was not only amazing art, but great views of Los Angeles, which I found really impressive as well. The work of art that caught my eye was Claude Monet’s oil painting Sunrise c. 1873. To its left was The Portail of Rouen Cathedral in Morning Light c. 1894 and to the right was Still Life with Flowers and Fruit c. 1869. The subject of the sea from Monet’s Sunrise I was able to associate it with, Hokouasi’s Thirty Six Views of Mount Fuji c. 1826-1833. The museum was a very fun experience, and finding a piece of art from our readings in class made the experience a lot more rewarding, because I was able to take what I learned in class and apply it outside of
O’Sullivan, Geremiah. “The Social and Cultural Effects of Advertising.” N.p., n.d. Web. 14 Mar. 2014.
Power of Advertising For the three hours I watched television, on a Friday night, I flipped to a total of 3 different channels with unique commercials and persuasion techniques. I watched It’s Always Sunny in Philadelphia at 8 PM on FX, Keeping Up with the Kardashians on E!, at 9 PM and Criminal Minds at 10 PM on CBS. I specifically picked these 3 channels because I hypothesized that what I would see on FX would be more male-centered ads,
Today I went to the Verde Gallery to see the “A Mind is a Terrible Thing to Waste” exhibit. After wandering around downtown Champaign, I found the gallery on a small side street off of Neil. When I walked in, I saw a large group of people sitting at tables in the main room, and had no idea what was going on. I did not see anything that looked like the exhibit I was looking for. After going to the bathroom, and unknowingly walking past half of the exhibit, I came back to see what all the people were gathered for. A man had just began speaking, and I heard him mention something about an exhibit co-sponsored by the Brown v. Board Commemoration, and figured that maybe crowd was there for some special program related to the exhibit.
...maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs, and they are perfectly capable to discover it for themselves. People today just need food, clothing and shelter everything else is superfluous and additional stuff. Advertising are able to create demand that would not exist just by manipulating people’s min and emotions. Advertising is master in manipulate reality and fantasy, by creating “magic show.” It is true that advertising has been a powerful mechanism that distorts our whole society’s values and priorities. On the other hand, advertising educate people about several issues. In political terms, it moves mass of people and persuade them to vote for a candidate. And, of course, in terms of economy, contributes in the development through the consumption of the costumer.
Growing up I had never cared for the field trips our school would take to the art museums of San Antonio. Specifically, I remember how unimpressed I was at the McNay. I’d stare at the massive sculptures resting outside in the garden and wonder why anyone would consider that red, twirly thing or the board filled with dirty, old shoes pieces of work. It didn’t make sense to me – until now.