Essay On Customer Relationship Management

The Key To A Successful Business: Customer Relationship Management

In today’s business world it’s a dog eat dog race to the finish; everyone is highly motivated and constantly looking for the next best thing to out do the competitor with. However, many company’s and corporations fail to recognize the true value in their customers or end users. For, if a company would just take a look and the potential in profit and growth that lies right beneath their noses, they would be that much more ahead of the game. All companies should invest more time and effort into their customer relationship base, for the already existent customers are the key to a successful business. A company that advocates strong customer relationship management is the

The enhancement phase of Customer Relationship Management is the phase that has to do with such ideas as making a business web enabled. In other words allowing the customer to access your business, be it informational or transactional, through the internet/ world wide web. Not only does this tool allow an ease of use for the customer but it also gives them more control, as well as the business more control, in turn making both parties happy. For example, the customer feels they have more control by cutting out a sort of “middle man”, where as a business has more control, through data collection, and the ability to up-sell or cross sell. Up selling refers to the idea that although a customer may have wanted to buy one product they may buy a more expensive product due to a special offer or just because they were penetrated by the product through he use of the

It is important to always remember that without the existence of customers there is no business/ company, and without the satisfaction or loyalty of customer, a company will never fully reach its goals. To me, CRM is integral to my life because I manage a clothing store that has been very successful in the Customer Relationship Management. Without CRM my company would never be able to compete in the highly competitive fashion market, yet due to their focus on the customer and their reliance on customer service, American Eagle Outfitters is a leader in today’s retail world. Therefore, from this assignment I learned of the true importance in helping every guest and I definitely learned the hidden meaning behind “Why win the battle but lose the