The Influence Of Fashion

Chanel (n.d.) said [f]ashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. (As cited in Ramsdale, 2015) Clothes are not just made for vanity, but they also share a part of a designer’s personality. They can even represent something to send others a message. People dress themselves to either fit in, or express their mood. Though some may be familiar with its trends, not everyone knows how fashion came to be, how it impacts the people, and how it engages in helping others.

Most people do not know where fashion originated. According to Douglas Harper (n.d.), “fashion” was from the Old French word façon meaning “face or appearance”. This was

The society is the main target of the fashion industry. The need of an identity is what brings them to the fashion world. Well-known designers use their positions in the fashion industry to promote certain conceptions such as identity questions, sexuality, distribution of power, and formation of various social and cultural discourses. (Lalovic, 2013) Most people find themselves in wearing what they want to be able to express their feelings or show their personalities. The trends are getting into the way because most people choose quantity over quality. (Zegheanu, 2014) But there are designers whose goals are to design clothes for consumers to look good and make them feel distinctive. For example, in Australia they have a law called Designs act 2003 which states designs cannot be the same or substantially similar to a design that has already been produced even if the design is just a sketch. (“Designs for fashion”, 2015) The technology is another great factor in terms of helping the fashion industry. With these two combined, designers will be able to create new masterpieces that the society never imagined to happen. (“How Fashion And Technology Impact Each Other”, 2013) With fashion involved, IT companies can actually gain a lot in the long term process. One example is, for every $1 million a company invests in fashionable technologies, the CEO would typically reap around $45,000 in the next year. IT companies who engage with the fashion industry can bring short-term social approval to companies and their chief executives, which will become a long term success for them. (Wang, 2010) To end this, fashion depends greatly on society and technology, but it also leaves a great impact on these two