Understanding the Importance of Organizational Communication

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2.2.3.4. Organizational Communication
The organizational communication is the process, information, message, network; data flow inter-depended to the relation, environment and uncertainty. The organizational communication can have the role to maintain an organizational cooperation and solidarity so that it can create a solid team to achieve the shared goals. The organizational communication is very important to be managed. The proper communication management in an organization will give the progress for the organization itself (Tourish & Hargien, 2004).
Communication can be defined as the process of transmitting information and common understanding from one person to another (Keyton, 2011). Communication is the key to bring people together …show more content…

It is initiated by the organization‘s upper management and then filters downward through the chain of command (Tubbs, 2008). It is not difficult to imagine that downward communication is used to give orders, assign tasks, provide instructions and directions, inform employees of job procedures and policies, point out problems that need attention, and offer feedback on employees’ past performance (Robbins & Campbell., 2010). In other words, it is mainly used to tell the employees what they should do and how well they are doing. In respect of satisfying employees’ needs for organizational communication, it is important that employees can receive sufficient and accurate information about the organization and their jobs, and get feedback about the performance (Greenberg & Baron, …show more content…

Therefore, it is important that managers make time to listen to subordinates and let them know that they are willing to take suggestions and listen to critical opinions (Greenberg & Baron, 2003). Furthermore, they can also share their own feelings, opinions and difficulties with their subordinates, so that the subordinates will follow the model to communicate upward effectively (Tubbs, 2008).
Horizontal communication flows among the employees at the same level in the organization. In today‘s organization, horizontal communication is becoming increasingly common with the flattening of organizational hierarchy and the advent of team work (Greenberg & Baron, 2003). Horizontal communication in an organization can serve for an efficient and accurate transfer of information and facilitate coordination; hence no accidents will happen because of lack of necessary communication and the organization functions more effectively (Robbins & Campbell.,

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