The Importance Of Katz Human Skills In The Manager's Work?

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This essay attempts to analyse the relevance of Katz human skill in the manager’s work and discuss the growing importance of customer and social media which have impacted manager’s work. “A manager is someone who coordinates and oversees the work of other people so organisation goals can be accomplished.” (Coulter&Robbins, 2014, p 31) The manager that I had interviewed is Ms T. Ms T is a marketing manager who is the middle manager of Company A. Middle managers are managers between the lowest level and top levels of the company who supervise the duties of the first-line manager. (Coulter & Robbins,2014). She is required to plan marketing activities and policy in response to customer trending and meet the organisations goals. Company A is an …show more content…

Katz proposed that there are three critical skills in managing which is technical skill, human skill and conceptual skill. Katz suggested that human skill is the capability to collaborate well with other people individually or in a group (Katz,1955, as cited in Peterson& Fleet,2004).In the rapid changing world today, mangers are not just required to equip themselves with business knowledge, but at the same time they also need to have managerial skill, such as human skill. It is important for managers and leader to have human skill. It has been stated that Eastern Indian families who migrate to United State often have high human skill, diverse views and ideas which is an advantage for American organisations that seek high human skill managers. (Kaifi & Mujtaba, 2010). It has been showed that many new hires have failed to pass through their probation due to lack of human skills.(Alsop,2013) Katz human skills is also known as people-related skills which refer to the ability to motivate, communicate, lead, train other people and at the same time be a good team player. (Peterson&Fleet,2004) Ms T who is the marketing manager of Company A seemed to recognise the importance of Katz human skills. However, there is an argument which stated that technical skill is more important than human skill.(Ping,Mujtaba&Jieqiong,2012).This does not apply to Ms T managerial work because she reasoned that technical skill such as doing presentation through office and human skill such as …show more content…

However, the rapid changing taste of customer has made the market more competitive. The arrival of satellite has exposed consumers to many foreign products which they are willing to give a try. The growing importances of customers have a great impact on Ms T manager’s work. This can be shown when Ms T claimed that it is important for a marketing manager to comprehend customer needs and wants in order to stay at top of the business market. As a marketing manager of Company A, Ms T has conducted a market research recently and found out that customer nowadays concentrated more on the efficiency and service quality. Efficiency refers as obtaining the maximum amount output from the minimum amount of input. (Coulter &Robbins, 2014). Ms T seemed to realise that good customer service quality is the key element for customer satisfaction and customer loyalty. The consequences of perceived service quality on preference of customer loyalty will lead to a more favourable intention on service provider and increase the chance for customers to re-patronise (Akbar&Parvez, 2009) In addition, Ms T has used Henri Fayol’s four management function , planning , organising, leading and controlling . Planning is a management function that involves establishing aim, implementing way to achieve goal and form plans to coordinate activites

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