Celebrity Chefs Research Paper

1279 Words3 Pages

The Impact Of Today's Chefs On Food Choice

Food choice is investigating why we chose the foods we do, and there are many factors that influence our food choice these days, for example the increase in foreign holidays, longer work breaks, advertising and many more. However, as I am going to explain in this article, the impact of celebrity chefs has been huge, ever since the 1950s with Fanny Craddock, through to Delia Smith, and right up to today with Jamie Oliver.

Fanny Craddock

Fanny Craddock was one of the first "celebrity chefs" of our time. In the 1950s the role of cooking was primarily aimed at the women, and even though this now seems a rather sexist approach, it wasn't seen as appropriate …show more content…

He has an outstanding effect on today's food choice and has increased our interest of food education and our desire for better culinary skills. Jamie has managed to attract all ages of our population, and certainly not just the females. By being a young male himself he has appealed to the younger generation of males. Even though he now has a celebrity status, he comes across as a very down to earth "normal" guy. Another reason for Jamie's popularity is down to his image. He is a very trendy, up-to-date, good-looking man and this has proved an important part of his success.

His very successful television shows are very different to those of fanny Craddock's. They weren't nearly as lavish and extravagant. Instead, Jamie has opted for a very simple and basic every day atmosphere and uses his own home as his stage. This implies that you don't need a lot of money to produce similar meals to what he does, as he uses a lot of every-day ingredients. Showing himself in a normal background appeals to the vast amount of people because it show …show more content…

I believe that they have in the past, and that they will continue to do so in the future, to better our eating habits and skills. However, celebrity chefs are not the only factor that influences our food choice. Becoming part of the E.U has a large part to place in the increase of the variety of foods in our supermarkets. The free trade, which involves the import and export of foods today, gives us a large range of different cuisines from many countries. This allows us to re-create many dishes which we have discovered and enjoyed from our holidays abroad, and bring them home to eat more regularly. For this same reason, we can also enjoy many different cultural dishes, and widen our view on these different cultures and they may add variety to regular food choices.

Due to modern technology, we can now produce and store food in our freezers and fridges. Manufacturers can now produce freeze able foods, and foods with additives so they can be kept for longer, and decrease wastage of foods. For example, it takes imagination to create a dish from many leftovers, and this encourages adventurous behaviour

Open Document