The Impact Of Globalization In The Digital Age

Introduction For all intents and purposes, the digital age has had the effect of revolutionizing how we live work, and play (Davidson, 2011). In essence, as Davidson (2012) continues to assert, the digital age has presented possibilities where old habits can be unlearned so as to accommodate new habits that are consistent with the 21st century. Globalization is one of the central aspects that characterize the digital age, where countries are interconnected politically, economically, and socially. The focus of this paper is more or less concerned with the latter aspect of globalization, whereby world cultures interconnect on the global arena through international migration. No one sector has been greatly impacted by this phenomenon than the

As a matter of fact, Hortle (2014) asserts that diversification of the workforce is the key to keeping employees happy and engaged. Globalization has essentially rendered the global workforce to reflect a mix of cultures. In this respect, there can be no question as to the fact that challenges on how to manage a culturally diverse workforce may arise. The principal foundation of tis claim if afforded by the fact that different cultures have different values, which inevitably impact on the attitudes of employees at the workplace. This paper establishes that cultural values promote racial, prejudicial, and discriminative attitudes in employees because of the need for dominant cultures to assert superiority over minority cultures. These cultural values also promote the attitude of increased competition, which inevitably results in intergroup conflict. They also impact on the attitude of employees in regards to workplace performance and productivity because they define the degree to which an employee is satisfied with his or her occupation. Finally, and most importantly, cultural values influence workplace leadership and essentially define the leadership styles innate in each