Analysis Of Hofstede's Theory

With the help of the literature, discuss one of the cultural constructs in Hofstede’s model. Following this, discuss any elaboration, application, modification and criticism the construct has attracted in the form of further research.

In an attempt to understand the dissimilarities of employees from a cross-cultural perspective, Geert Hofstede (1980) conducted a pioneering survey that measured the work-related values of employees who worked for IBM subsidiaries located in 53 different countries (Hofstede & Bond, 1984). When analyzing the results, Hofstede discovered that cultures were divisible into four distinct categories, masculinity/femininity, power distance, uncertainty avoidance and individualism/collectivism (Bochner 1994). Hofstede stated that the four categories relate to the core cultural values of

Critics of Hofstede’s work argue that Hofstede’s study is flawed and outdated; for example, Hofstede’s analysis has a static and polarized vision of culture and is believed to be stable over time, whereas now with globalization, internationalization and convergence of cultures, cultures are rapidly changing (Fang 2009). Despite Hofstede’s work being nothing short of controversial, his work on culture, which Hofstede (1980, 1981) defines, as “the collective programming of the mind distinguishing the members of one group or category of people from others,” is still the most cited in the field of cross-cultural management in existence (Bond 2002). Furthermore, Hofstede’s groundbreaking research has successfully allowed for other cross-cultural scholars to comprehend and grasp the challenging concept of national cultural stereotypes in measurable and concrete terms (Fang