The Guilty Of Buying Victoria's Secret

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When a person walks into a store, he or she expects the people working there to help them to their best abilities in satisfying their needs and wants. However, while it may seem that these employees are simply just being seemingly helpful and friendly, it is often quite the opposite. Businesses have been known to manipulate customers into having a particular mindset about something, in order to influence them into buying their products. One of the most world-renowned businesses in the world, Victoria’s Secret, is also guilty of the mind-games companies like to play on their consumers. Victoria’s Secret is a retail business that is specifically targeted towards women and girls, because of the kind of products they sell, the way their business …show more content…

For instance, the iconic Pink logo has a font different to the text used for the name of the business (Victoria’s Secret). By clicking on the Pink icon at the very top of the page, apparel that would appeal to college students pops up including clothes such as leggings, sweatshirts, and sweatpants, and as the name would imply, the font is in the color pink. Pink is often seen as a less masculine color, and behind the items for sale is a colorful, feminine, floral design. Behind Pink Nation’s logo at the bottom of the page is a polka dot design. Victoria’s secret uses femininity as a major factor in how they portray their products to the public, and what they use in their sales and advertisements. In Charles Duhigg’s essay “How Companies Learn Your Secrets” (which first appeared in The New York Times Magazine in 2012) he states, “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our website, we’ll record it and link it to your Guest ID. We want to know everything we can” (135). Whenever sales are being brought up, the company definitely makes sure that this information will not go unnoticed to the customers. The font sizes for a $2/40 select T-shirt bras are bigger than their normal array of items that are available to purchase. The company

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