The Four P's of Marketing and the iPhone 3G

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In 2006 apple took the mobile industry by storm with the launch of the Iphone 3g. The iphone 3g was a success which was then followed with a sisiter version in may 2009 the Iphone 3gs which is said to be the upgraded version of the previous version and would make up all the area that the original failed to.The main purpose of this paper is to conduct a market analysis of the apple iphone. We will explore its advertisizing techniques, targeted group, customer demographic .This paper includes a (strength, weaknesses, opportnuities, threat)analysis of its leading competitors the palm and nokia/rim. this information was obtained through secondary sources via the internet.This paper also covers targeted customers and their demographics.We will deliberate its chances of sucess/ failure based on Porter's five forces framework. Porters model was introduced by Michael Porter and is used to assess the possibility and competiton from all stand point prior to making a decision as to whether or not it is beneficial to begin a firm. Porter's model examines the risk of potential and new existing rivals,threat from substitute product ,bargaining power of buyers, power of supplie and ,barriers to entry. Some investigation and improvements were made using the 4p's of marketing model (product, price,place,promotion). Exploring the 4p's Product;the key is providing a product that appeals to customers in more than way “iPhone is more than just a phone. It combines three devices in one: a revolutionary mobile phone, a widescreen iPod, and a breakthrough Internet device. All that and more makes it the best phone you’ll ever use” apple website.By investing in a phone that is capable to provide all these different functionalities save consumers ... ... middle of paper ... ... 2008 fiscal year apple reported a total of $1.8 billion (approx. 11.6 units)from iphone sales alone, mac observer website. The recent release of apple's 2009 10k form show that apple earned 6.7 billion (20.7 million units) solely from iphones sales (charles jade the apple blog). It has been rumored that there will be an upgrade in 2010 and additions of thousands of apps this will reflect greatly on its success for the 2010 fiscal year. http://www.forbes.com/2009/11/16/iphone-healthcare-mobile-technology-internet-allscripts.html hones http://www.apple.com/iphone/why-iphone/ Apple stock watch by Bryan Chaffin nov.42008 http://www.macobserver.com/tmo/article/Apple_Increases_Mac_Sales_by_38_in_2008_iPod _iPhone_Also_Up/ Charles jade the apple blog october 29 2009 http://theappleblog.com/2009/10/29/apple-10-k-rise-of-the-iphone/

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