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Analyse the impact of globalization in the world today
Analyse the impact of globalization in the world today
Strength and weakness of culture
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Globalisation has resulted in public relation industries to struggle in cultivating culture in their practices as they are now constantly dealing with an intertwined global flow of people, technology, finance, ideas and images internationally (Appadurai, 1990) (Sriramesh, 2007). This has pushed them to sensitise the concept of public relations towards a more culturally inclined approach (Pal & Dutta, 2008, 161). With its increased demand as a communicative tool to the public, the concept of public relations has shifted beyond its functional process which dominance the organisation’s interest to being a socio-cultural activity that positions public relation practitioners in the society (Edwards & Hodges, 2011). Hence, public relations practitioners have a more active role in the communication process of bringing about change and, eventually culture (Banks, 2000, 10). This essay will attempt to determine the significance of this ‘turn’ and the importance of embedding culture in public relations practices. In addition, this essay will also explore the different approaches in relation to this ‘turn’ and distinguish the new structures practitioners would face due to this ‘turn’.
The socio-cultural 'turn' in public relations scholarship was first signalled by Pieczka (1997) as quoted by L’Etang (2012) on the importance of the study of anthropology and ethnographic methods in public relations research field (L’Etang, 2012, 165). It has opened up doors for new intellectual frontiers and also welcomed new ways of approaching the context of public relations (Simpson, 2009). Through the lens of anthropology, the approach of public relation is routed towards a better understanding of organisations in global contexts and cultural practices of ...
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... dimension which affects communication and the need to understand the new structures and frameworks that was altered due to the effect of globalisation. Organisations need to remain vigilant and credible to ensure clients are provided with accurate and reliable information. It is crucial for practitioners to maintain a mutual understanding and communication with the organisation and the public relation team to ensure dissemination of information is in line with the organisation’s goals and targets. Practitioners need to be open to the socio-cultural and globally influenced world and adhere to complex conditions, situations and even tensions in order to achieve successful public relation practice with targeted clients. Hence, I offer a consideration to better definite public relations that reflects and create a more balanced context in communication and interaction.
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that is known for knowingly using products that caused thousands of people throughout Australia to grow to become sick and even resulting in death, from its products that produced massive profits is a prime example of the PR problem. However ethical communication and critically reflective practices are procedures that benefit both the public and the organisation when use correctly, opposite to the James Hardie case.
Yates, K., & Beech, R. (2006). Six crucial steps to effective global communication. Strategic Communication Management, 10(5), 26-29.
Public relations practitioners are often described as an organization’s voice, positioning messages in the media to ensure the organization is perceived as beneficial, relevant, and credible. According to Zoch and Molleda (2006), this role is defined as “media relations” and is a pivotal aspect of the public relations profession. Two theoretical frameworks, agenda setting and framing are at the core of effective media engagement. Agenda setting is the process determining which social issues dominate public discourse, and framing is the way each issue is presented to the public (Dearing & Rogers, 1996; Hallahan, 1999). First, public relations practitioners use agenda setting to garner media coverage for its organization and its stakeholders
Grunig, J. E. (2009). Paradigms of global public relations in an age of digitalisation. PRism,
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
We are currently in an era where the profession of public relations is widely viewed as being “spin doctors” and hype can often eclipse reality. Most individuals see public relations as people who manipulate the public mind, rather than tell the truth. We are often accused of distorting reality, propaganda and withholding information. With these circumstances, you could have thought that “ethical public relations” was an oxymoron. Although not everyone is in tune with today’s public relation’s world, it is critical to assert a practitioners' beliefs of ethics in the practice of public relations. Being an ethical public relations practitioner is fundamental, especially when it is your duty to build trust and enhance stakeholders’ reputations.
In week five we learn about the importance of globalization and how it can help your company’s profits grow. There are many things to look at when selling globally as different cultures need to be looked at differently when making a marketing strategy. If you understand how to market your products to different cultures in different countries you can take advantage of the profits that can be made through globalization.
Foucault work provides an intellectual toolbox for theorizing the role of public relations in construct and transforming societal discourses and practices (Motion and Leitch, 2009,p.82) Motion and Leitch argued that’ public relation practitioners play a role in the maintenance and transformation of discourse, through the production and distribution of texts, (Weaver et al 2006, p18). The term “maintenance of discourse” simply means making sure that an organization is keeping their messages up to date. By failing to do so, they won’t be able to influence their stakeholders in the way that they want to “Transformation of discourse” is about change, although it is very hard in public relations to completely transform your discourse, an organization
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Effective communication abroad can be difficult to achieve because of the lack of understanding between different cultures. But there are many companies out there who are effectively promoting their products in multiple countries. So, how do they do it? To be able to communicate abroad takes excellent leadership skills from multiple parties.
Public relation is a strategic communication process that builds mutually beneficial relationships. So, public relation is a management function between organizations and their publics to build positive image works. There are several works in public relation such as special event, counseling, media relations and the governmental affairs. Although, is a practice of managing a communication process that aims to build good and trust between organizations. Public relations approach targets for delivering mutual goodwill and trust by sharing the organization linked information with the target audience. In my research, I will deeply discuss government in public relation that helps an organization communicate with governmental publics, moreover, the
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.