Globalization Means Communication with Different Countries

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Effective communication abroad can be difficult to achieve because of the lack of understanding between different cultures. But there are many companies out there who are effectively promoting their products in multiple countries. So, how do they do it? To be able to communicate abroad takes excellent leadership skills from multiple parties.
With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).
Communication is the key to organization for these companies and leaders depend largely on its effectiveness. In one study of cross cultural communication, managers were asked to think of seven problems before the meeting to make the communication effective (Barriers of Cross Cultural Communication in Multinational Firms). But, how do people understand each other when they do not share the same culture? To answer this question we must first understand cross cultural management. This type of management focuses on the behavior of people working together as a group ...

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...ting in one group differ greatly in another group. Solutions to these problem may include language classes, multilingual translators that can be incorporated into the teams and technological solutions such as translators.
Depending on the culture and society will determine how a leader should approach and create an effective communication process. Whether it be having classes or hiring translators. There are many tools and solutions to problems that can help companies overcome them. This is the main challenge of companies abroad. Because there CEO deals with so many different countries, cultures and societies they must learn to quickly adapt to change. They must have a plan of communication established and it should appeal to the culture they are presenting to. Without this most important quality, this is what could make or break a company looking to expand itself.

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