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Ways to achieve effective inter-cultural communication
How Nike deals with social, demographic, and ethical issues
Ways to achieve effective inter-cultural communication
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As I mentioned earlier, I thought I had very good understanding of cross cultural communication. I did not know if I would gain much in this class before I decided to take this class. For me, cross cultural communication was about talking with people with different cultures backgrounds. For example, two people are from two different countries; the communication between them is cross culture. However, I found that cross cultural communication is a more complex thing than I ever thought. The definition of cross cultural communication can be defined as the ability to successfully form, foster, and improve relationships with members of a culture different from one’s own. It is based on knowledge of many factors, such as the other culture’s values, perceptions, manners, social structure, and decision-making practices, and an understanding of how members of the group communicate—verbally, non-verbally, in person, in writing, and in various business and social contexts, to name but a few. I know this is a long definition. It is not as simple as I ever thought.
I am taking PRT class this semester as well. It is about global citizen. I found PRT class and this class have many things in common. When I see the materials form PRT class, I could always link it to cross cultural communication. I think the connection between two classes is putting you in global position. In order to do this, we need to understand the culture in different countries, and cultural awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions. In PRT class, I was taught that cultural awareness is central when we have to interact with people ...
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...eded. I wish I could take this class more early. When I saw the responses from classmates, the responses were very different because the experience of each classmate is different. Now, I realize how diverse the customers would be. Even though most of the customers were from United States, I am not from United States. I could not understand what they need in first place. I have seen some ads example showing how simply translating words is not enough. Pepsi Cola’s “Come Alive With Pepsi” campaign when it was translated for the Taiwanese market, conveyed the unsetting news that, “Pepsi brings your ancestors back from the grave.” This shows that deeper understanding of the other culture is necessary to translate meaning effectively. In short, cross cultural communication is relatively important for me when I want to do business international or domestically.
Asuncion-Landé, N. C., & Pascasio, E. M. (1981). Building bridges across cultures: Perspectives on intercultural communication--theory and practice. Manila, Philippines: Solidaridad Pub. House.
Martin, Judith N., and Thomas K. Nakayama. Intercultural Communication in Contexts. New York: McGraw-Hill, 2013. Print.
Martin. J. and Nakayama, T. (2000). Intercultural communication in contexts, (2nd ed.). Mountain View, CA: Mayfield.
Language and culture are problematic issues when it comes to international marketing. When a company enters the global markets it has to deal with many issues, which do not exist when it comes to the local market. Language is one of the problems and is always a challenge. Even though English is spoken around the world in most cases it cannot be used as a language for international campaign. Therefore the translation of the campaign into the foreign language is very important.
Samovar, Larry A., Richard E. Porter, and Edwin R. McDaniel. Communication between Cultures. 7th ed. Australia: Wadsworth/Cengage Learning, 2010. Print.
Martin, J. N., & Nakayama, T. K. (2013). Intercultural Communication in Contexts (6th ed.). New York: McGraw-Hill.
That communication should be ethical. Ethical cross cultural communication improves intergroup relations and self-awareness. If you do not have self-awareness, it will be hard to connect with other people in general not just people from a culture different from your own. I personally believe being self-aware and acknowledging your biases are the best ways to communicate with different cultures effectively and authentically.
Cross-cultural experiences allow the partaker to "walk a mile in someone else's shoes." This old adage is quite relevant when addressed to the experience of learning in another surrounding. One gets to encounter how another person lives his or her life. They get to taste the different cuisine, enjoy music, and interact with citizens who are dissimilar. By doing this, the individual is seeing what life is like in another atmosphere. They are becoming aware of the different plights and jubilant exercises someone across the globe views as normal. For instance, if someone from a relatively peaceful country visits a warlike realm, they will understand and see "firsthand" the variation of the two atmospheres. When focusing on the situation, it is easier to clarify why certain individuals behave in a different way. These experiences also teach one about oneself. It offers the chance to promote the great country from which one came. Often, America is stereotyped for all types of ideals, such as baseball and apple pie. However, once entered into a new culture, one can adequately portray America for the diverse melting pot and land of opportunity for all races that it indeed is. Cross-culture is a shared mutual respect for the world in which we live. It offers strong ties to other countries, while promoting the greatness of the red, white, and blue.
Interpersonal Communication in an Intercultural Setting Cultural growth in the twenty-first century has heightened the emphasis on interpersonal communication in an intercultural setting. As our world grows, expands and becomes increasingly more interconnected by various technological advances, the need for effective interpersonal communication among differing cultures has become quite clear. Due to the advancement of technology in today's world, a world in which some businesspeople are involved in transactions with other businesspeople in faraway countries, the call for knowledge of intercultural communication within this setting has become a reality. Interpersonal communication is a form of communication that involves a small number of people who can interact exclusively with one another and who therefore have the ability to both adapt their messages specifically for those others and to obtain immediate interpretations from them (Lustig et al, 1993). Although interpersonal communication is usually thought of as being perf!
Effective communication with people of difference cultures can be especially challenging. The way people interpret the world can be strikingly different between cultures. Intercultural communication occurs when a member from one culture produces a message that is absorbed by a member of another culture. How that message is understood by the communicating party is a vital part in intercultural communication. For example, in Cambodia it would be considered rude to discuss business in a social setting (Language, culture, customs and etiquette, n.d.). However, in the United States this is a common practice and is almost an encouraged event. Another important factor and consideration in intercultural communication is the importance of understanding cultures, values, history and beliefs. For instance, in Cambodia, if you deliver a present that is wrapped in white paper, this is considered to represent mourning. This is one of the many reasons why it is important to assimilate into a culture and be mindful of communication between cultures (Language, culture, customs and etiquette, n.d.).
I wasn 't quite sure what I was getting into when I first enrolled in Intercultural Communications. I had assumptions as to the goals of the course such as I would be learning about the way cultures interact with each other, learn about communication in general, or I would be learning about the ways we use communication through our culture. I think that I achieve the latter goal, but I also gained knowledge about more then just my culture. I came to realize that there is more to a culture than just language, appearances, and customs, which are aspects of culture that could be seen above the waterline, or they are more noticeable/obvious to someone outside of that culture. There are aspects of culture that are below the waterline, or more
Humans have been communicating since four million years. On the other hand, the birth of culture is estimated to have taken place about 35,000 years ago. Today, both culture and communication have evolved considerably and have become interdependent of one another, to the point that communication is considered to be a product of culture. Thus, our own culture has a deep impact on our thoughts and behaviors. Since each culture has its distinct aspects, intercultural communication can be the cause of conflict and disorder. There are three main issues which are at the root of the problem of intercultural miscommunication : language as a barrier, cultural diversity and ethnocentrism. I will analyze these three notions in situations in which intercultural communication is frequent such as : the workplace, the classroom and vacation trips.
With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).
To elaborate, by mentioning intercultural understanding, I meant that each cultural group has different ways to communicate. For example, Western culture encourages people to be up-front and straight-forward with their communication; contrastly, people who are influenced by Eastern culture might be less outspoken about their ideas and pay a lot of attention to nonverbal language of the people around them. Culture is something that if one have never encountered or exposed to it, he or she would never know. I hope that after this project, besides of the knowledge we gained from the research itselves, all four of us would improve even more on our intercultural and interpersonal communication skills. Because at the end of the day, the knowledge that one have learnt might be forgotten, but all of the skills that one have gained will stay for a very long time.
Abstract: Globalization has made intercultural communication inevitable. Communicating with other cultures characterizes today’s business, classroom, and community. Technology, especially the internet, has increased the probability that whatever is documented online will be read by someone from another culture. Intercultural communication is of importance in any career field, thus the art of knowing how to communicate with other cultures should be a workplace skill that is emphasized. This is a conceptual paper whose purpose is twofold.