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Essay on underlying difference between US and Brazilian cultures
American business culture
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Different time zones Traveling to different countries can be very challenging, especially in business. Anyone who travels from Brazil to America will find it fascinating and sometimes confusing to live and communicate with each other because of the many cultural differences; however, it would not take a long time before they realize that there are many similes and differences between them. Although Brazilian culture is different from the Americans, it is exciting to learn how they act. The business world is something universal which needs both parties to come together and understand each other; in order to succeed any international transactions both countries needs to be able to communicate in the best way. For example, business communication, …show more content…
For example, when meeting the person for business the first time, men will commonly shake hands uncomfortably hard and followed by a back-slapping or the touching of the forearm or elbow to show how powerful they are .For women, a kiss on the cheek is the more common form of greeting, as a way to connect on a personal level. Since they are a more of a touching society, people stand closely together when conversing or when standing; therefore, American are the opposite way making them more distance of others when meeting someone for the first time. At business meetings the handshake is required but not more than that. Any other action can be considered a trespassing of privacy like the kiss on the cheek for instance. Unlike Brazilians, Americans don’t like to stand too close to someone, especially in a business environment. It can be considered rude or invasive in the United States and it can lead to intimidation. Similarly, both countries are open to make a relationship with each other in a formal way, which is the smart way to approach not being rude. Gestures can communicate as effectively as
What is culture? Culture is such a complex concept that it is not defined by one simple thing. When studying the culture of a particular group of people we look at their beliefs, fashion, art, music and even food. By simply trying food from a particular culture we can learn much about its history and even geography. Recently I had the opportunity to try authentic Peruvian cuisine. Not only did I get to try new food and get to learn about a new culture, I also got to be able to compare it to my own Colombian culture.
What is culture? Culture is the characteristics that describe a certain group of people. Culture defines those groups of people through religion, language, food and arts among many more. Culture is made up of many long lived traditions passed on through different regions. Brazilian culture is one of the most diverse out there. Some would say it has similarities to American culture when relating it to a "melting pot". Over 75% of the country follows the Roman Catholic faith. The official language of Brazil is Portuguese due to mass Portuguese settlements in much earlier centuries. Brazilian culture has a main focus on family unity and most Brazilians have a large number of family members.
Brazil and the United States were both discovered and colonized by Europeans even though their population cultural patterns differ. The way that Brazilians and Americans relate to their families differ. While Americans are raised to be individualists, Brazilians are known to have a close-knit family; Consequently, supporting your family members in Brazil is considered an imperative value. As a result, young Americans achieve their independence much earlier than young Brazilians.
Introduction Brazil is the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both areas (more than 8.5 Mio. km2) and inhabitants (appr. 190 million).
Aside from language difference, the use of appropriate non-verbal messages and gestures can be instrumental in effective communication. The use of excessive hand gestures, physical touch, and starring are deemed inappropriate in China. In formal business meetings, it’s best to give clients enough personal space and be physically neutral.
The book Kiss, Bow, or Shake Hands, is written specifically with those doing international business in mind. It is essentially a guide to over sixty countries and an explanation of their society and cultural customs. Knowledge of those with whom you are doing business not only can help avoid costly blunders it can also give you an advantage when dealing with them.
The Brazilian culture is one of the world’s most wide ranged and diverse. This is a result due to it being a melting pot of nationalities, as a result of centuries of European domination as well as slavery, which brought large groups of African migrants across Brazil’s borders to live in and influence the local cultures with their ancient customs and ideas. The European settlers also brought ideas, innovations and belief systems with them, molding the local societies remarkably. All of these varying influences have made the modern-day Brazilian culture is unique and very elaborate (Meyer, 2010).
Jensen (2016) has a chart in his article, “Personality Traits and Nonverbal Communication Patterns,” that provides a good visual describing the differences between high context cultures and low context cultures. High context cultures have a greater reliance on context and nonverbal communication than verbal communication. This means that high context cultures have more indirect verbal communication. Thus, the low context cultures have more direct verbal communication with less emphasis on context and nonverbal communication. “Nonverbal communication takes place in specific cultural contexts and is influenced by cultural norms. Cultural norms are social rules for what certain types of people should and should not do” (Chang, 2015). Blahova (2015) found that physical distance is very close and typical of Latin American or Mediterranean nations. Touching, hugging or even kissing business partners is quite typical there. Some Asian cultures, on the other hand, avoid physical contacts with partners. This even means shaking hands is unacceptable, and is replaced by bowing in Japan and China. The angle of the bow is subject to cultural differences and the partner’s rank in the corporate hierarchy, according to Blahova (2015). “Eye contact is important in all cultures, although rules differ about who looks at whom and for how long” (Blahova, 2015, p. 16). In some cultures, respect is often
... middle of paper ... ... It is important that global businesses recognize how to communicate with employees and customers from different cultures in order to fulfill the organization’s mission and build value.
The first point I would like to illustrate is the way body language can have different effects on people. For example, in England the use of hands when you are speaking is quite rare, the odd movement of the hand may be seen but the most common use of hand signals or motions is when someone is making an insult. I will use the Italians as an example of at times exaggerated and frequent use of hands. The Italians often use their hands as a way of secondary communication. As they speak they dramatise their conversations which can be mistakenly perceived by some people as confrontation when in fact they are having a simple conversation. This is where the lack of knowledge of a culture can cause a misunderstanding. Another example of communication which can cause raised eyebrows is the way the French acknowledge one another is doing something called the “bises.” This is where they give a kiss on each cheek. (Depending on the region this could be two, three even four kisses.) It is considered rude to just verbally greet someone so the “bises” is the norm for them. However when they are out of their country they could receive strange looks because people don’t understand their reasons and therefore could be perceived that French m...
During the 19th and 20th centuries, European countries competed to have the most territory in the newly discovered lands; two of these “New World” lands were Brazil and the United States. Brazil, colonized in 1500 remained under Portuguese rule until 1822, while the United States gained independence from Great Britain in 1776. While Brazil and the United States have differences, such as the regimes and racial classes, many similarities remain prevalent, including their origins as colonies and racial tensions.
The differences in other cultures vary from beliefs to ways of life, or norms, of the different societies. The importance of understanding and sensitivity to other countries’ differences is crucial to a business’ success. “Lack of familiarity with the business practices, social customs, and etiquette of a country can weaken a co...
Cross culture communication basically describes one’s ability to successfully create, stimulate, develop relationships with member of a culture which is different from our own culture. The internet technology today has really helped to promote business to different cultures of the world. Cross culture communication is like a two way street if one side doesn’t know take responsibility of communication effectively and clearly then miscommunication is inevitable. Regardless of whom they are communicating with or in whatever situation, the desired to build bridge between the listener and the speaker is most important. If the communication is electronic then it becomes much easy but what if you have to communicate face-to-face? Cross culture communication is a significant issue in international business because the success of international business depends upon sophisticated interaction between different culture and subculture; it can be experienced by an employee who is transferred to another country with a whole new culture in order to accomplish a mutual task people from more or less different cultural and geographical background have to come and work together. Time is one of the most essential differences that separate cultural way of doing things. In our country time is seen as quantitative, present focused and sequential. In the east people like to do many things at a single time. There, time is seen as unlimited continuity. So that time can play a significant role in painful and dramatic ways in negotiation processes. It is also completely true that cultural approaches to communication is not always applied in good faith but may able to serve variety of motive. Communication is an important influenc...
The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Language has always been perceived as a link between people but it can also constitute a barrier. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between . Furthermore, communication between cultures which do not share the same language is considerably more difficult . Each culture, has its distinct syntax, expressions and structure which causes confusion in intercultural communication. For example , in Asian countries the word “no” is rarely used, so that “yea” can mean “no” or “perhaps”. Therefore, an American traveling to Japan might be considered impolite if he ignores this rule. Furthermore, individuals who are not comfortable with a certain language may not be taken seriously. Such is the case in the classroom, where a student who has a perfect knowledge of the subject in question may have difficulty expressing his idea due to his inability to write properly and therefore he would not receive the grade he truly deserves. Similarly intercultural communication is dominant in the workplace. In the past, many companies and organizations could operate entirely within their country of origin and conduct their activities exclusively in their own native language. But now, due...
With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).