The Diffusion Of Innovation Theory

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The diffusion of innovations theory is a behavioral change model developed in 1962 by Everett Rogers as he tried to explain and predict the acceptance of new ideas from various adopters (LaMorte, 2016). This assignment will focus on the health topic of child vaccination as well as address two types of adopters – the early majority and the laggards. The early majority group, under the diffusion of innovations model, consist of individuals who only adopt new ideas after witnessing positive outcomes. In contrast, laggards consist of conservative individuals who are often doubtful of change (and often times refuse it). These health messages will demonstrate two contradicting approaches as one will educate the public and the other will use regulations

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