The Differing Film Languages Used in the Two Trailers for Bend It Like Beckham

2249 Words5 Pages

The Differing Film Languages Used in the Two Trailers for Bend It Like Beckham

The purpose of a film trailer is to promote a film and to try and to

portray the film genre and narrative to a certain audience to get them

interested, and to encapsulate the film in a little over two minutes

and hopefully indicate the unique selling point of the film. The

trailer holds our attention because the images change really quickly

and we must concentrate all the time or we may miss something. From

the trailer we are able to get an idea of narrative and genre of the

film and what visual style it will take. Film trailers target specific

audiences through their film genres. The importance of a film genre is

that it shows what type of film it is. The genre is established

through codes and conventions. Codes and conventions are the accepted

way of doing things in a particular genre. Trailers are important

because they promote a film to get the largest audience possible. The

trailer can also promote the high profile actors/actresses of the film

as well. A poster has a harder task; it must catch our attention and

give us information about the film in one still image.

Bend it Like Beckham released to very different trailers which

certainly has a cross-over appeal in which you can grasp the fact that

one trailer is predominantly targeted towards females (Trailer 1)

where there are more scenes that make girls better and show them up a

bit and one is for males (Trailer 2) with scenes directed towards

males, both trailers are mainly directed for teenagers to mid

twenties. You would expect to see trailer 1 in the cinema before a

teen chick film, or sports o...

... middle of paper ...

... She wants more, she wants

to be able to play football for the girls team and be freer of her

religious constraints and not just stay home and cook round djipati.

She wants to fit in to the English lifestyle and fit into her team

although she still stands out because of her traditional background.

Conclusion: I conclude that the representations can affect the

audiences attracted to each trailer, trailer 1 has fast scenes – a

woman quickly change their emotions and has more female jokes like

trailer 2 has more male jokes and slow scenes and has a lot of

football in it. You can see how a strict Indian culture is represented

and is different from English culture. You can argue that both

trailers have a small range of polysemic readings due to what you can

connote from certain scenes as a re presented version of reality.

Open Document