How the Trailer for The World Is Not Enough Makes Viewers Want to Watch the Film

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How the Trailer for The World Is Not Enough Makes Viewers Want to Watch the Film James Bond films have always been popular, but producers still need to draw in new viewers. They do this in a variety of ways but the trailers are always the most important. In this essay I will be analysing the key points that make a successful trailer. In this Bond film, James must battle against Renerd, a man who feel physical pain due to a bullet in his head, when he decides to sabotage the construction of the new King pipeline, an oil line that can give oil to the world for the future. He must also protect Elektra, King's daughter and heir, after Robert king has been killed. As with all Bond films there is a love interest (or two!), high speed chases, lots of action and Bond succeeding after being captured and escaping. In trailer starts with a High Angle Shot of a helicopter flying over the King pipeline. This shot emphasis the speed of this film. Next we see Renerd firing a machine gun across open land, this helps to highlight the action and danger in this film. The voiceover is introducing the film, ' The world's most wanted terrorist has a new target…' the voiceover is a hard, tough American voice in keeping with the film. In this sequence the director is introducing the themes of the film. These themes are action, sex and danger. He then goes on to show an exploding pipeline, action and a hologram of Renerd. The hologram of Renerd shows James reaching into the hologram into where the bullet is. While he is doing this M is telling him why Renerd is so dangerous. An image of the world on fire and Renerd's head flashes up next. This is telling people want will happen if Renerd was to succeed. Voiceover 'So who in the world can stop him?' encouraging audience participation and questioning them. I think these factors make people want to watch the film. The question is answered with pictures rather than words a 007 logo

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