The Olympic Games is an international sporting event held world wide every four years. It is one of the most important sporting events among the best athletes of todays world. Being viewed on television by millions of people across the world, It is not a surprised that it attracts some of the most recognizable brand names as official sponsors. In the 2012 London Olympic Games, Proctor and Gamble also known as P&G created a global campaign called “Thank You, Mom” to celebrate the support and work of Olympic athletes mothers. This advertising began with a commercial called “Best Job” that offered a glimpse view of how the mothers of the athletes putt in hard work to help their children achieve their Olympic dreams. Tough this Ad is not attempting to sell a …show more content…
Within the commercial we are shown four different families from different backgrounds but also similar families. It begins by showing their moms waking up the children, getting them ready for the day, taking them to their sport events, doing laundry and various household chores all while supporting and taking care of their children. As the video progresses, the young athlete of each family advances through life. Trough out the video we see the mother of each child always looking over them. At the end, the athletes are all grown up and competing at the 2012 London Olympics, with their mothers cheering them in the stadium. This recognizes the hard work, encouragement and care that moms give to their children to become great athletes. It shows that it’s not just the training or hard work the athlete put in to becoming Olympic athletes, but also that is the mothers motivation, encouragement and support that encourages them to succeed. It emphasizes behind every athlete there is a mom that has helped them get there. Seeing this causes us to think about how will all have a mom or a person who encourages and supports us in our
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
“It takes someone strong to make someone strong.” The Procter and Gamble Company, better known as P&G, proves just that in one of their most recent commercials, “Thank You, Mom”. P&G manufactures household, personal, and laundry cleaning products all over the world. With that being said, nearly 100 days before the 2016 Olympic games in Rio, P&G released yet another heartwarming commercial thanking moms for all they do. In this commercial, P&G uses, pathos, tone in music, and ethos to capture their audience’s attention and effectively promote their brand.
The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics catering to the males, women are breaking the barriers to be in the spotlight of sport. Both gender contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust. Society does not want to bored, we need change in sports entertainment to cater to all. Not all parents and teachers are available to educate our children about the concepts of sharing and teamwork, our children are growing up learning key concepts through media. I will discuss these concepts and how they intertwine.
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
Leff, S., & Hoyle, R. (1995). Young athlete's perceptions of parental support and pressure. Journal of Youth and Adolescence, 24(2), 187-203. Retrieved November 18, 2013, from http://link.springer.com/article/10.1007/BF01537149#page-1
I’ve been involved with sports since I was 2 years old, participating in these taught me more than the sports themselves; they taught me who I am. I put in countless hours of gymnastics practice, so many that the majority of kids couldn’t imagine the dedication needed to become a state and national champion. It taught me a few of the most vital lessons that I will ever learn; to contribute 100 percent in everything I do and to balance various aspects of my life. Gymnastics also taught me perseverance, how to work harder to achieve a goal, no matter how difficult.
Sponsorship plays an essential function in the running of the Olympics. Money from sponsors is used for administration, travel and accommodation for the athletes and officials, communication and equipment. In the Barcelona Olympics of 1992, there were 44 companies included in The Olympic Programme (TOP). The commercialisation or Americanisation of the Games involves many multinational companies like McDonald's, who have been involved with the Olympic Movement since 1976 when it became an official sponsor of the Olympic Games in Montreal. McDonald's joins The Coca-Cola Company, Kodak Company, Sema Group, TIME/Sports Illustrated, Xerox, and VISA as TOP V sponsors, to name a few.
The very small percentage of athletes that can make a living off of a sport that they love to do, is a very special thing. The phenomenal athletes that can make that happen are role models for children, teens, and some adults. Sports enthusiasts will quote things from the best leaders, motivators and competitors to share with their children, students, colleagues, and fellow athletes. Being a three sport athlete has given me the full experience of being around those tremendous athletes. I thoroughly enjoy playing sports, I have since I was a little boy, and sports are a huge part of my family. At all family gatherings after we eat, have fun outside, we gather around the table or the television to either talk of sports or
The Olympics is a big event that people from all around the world come to enjoy every four years. Many advertisements are shown as the Olympics approach specifically promotion videos. This promotion video created by NBC Olympics featuring singer, Katy Perry, helps develop the rise of the 2016 Rio Olympics. One main ideology that is presented throughout the video is the idea of the American Dream. Through different rhetorical strategies, people are not only excited for the Olympics to start, but also motivated to pursue their dreams.
For years gymnastics has been a sport that many children participate in. But as the years have gone by it has turned into something other than a place for kids to grow and learn. Its overwhelming commitment has continued to replace kids’ childhoods with stress, mental and physical pain and eating disorders. Many results have come from this change in the gymnastics society. Gymnasts have come to a point where they have been told and directed to understand that winning is the only important factor in gymnastics. “ It’s about the elite child athlete and the American obsession with winning that has produced a training environment wherein results are bought in at any cost, no matter how devastating. It’s about how cultural fixation on beauty and weight on youth has shaped the sport and driven the athletes into a sphere beyond the quest for physical performance.” (Ryan 5)
This commercial makes you take a second to consider all the things you have put on the back burner so to speak due to excuses. Excuses can become a vicious cycle and if we are always finding excuses, we will continually discover excuses to not accomplish things. At the end of the commercial we are thrown off when viewing this athlete in a wheelchair, it makes you realize not to take
A parent putting his/her child in sports gives the child something to do and keeps them fit. Parents also put their child in a sport hoping that he/she will get success out of it “Eager to nurture the next A-Rod or Michelle Kwan, parents enroll their 5- or 6-year-olds in a competitive sports league or program” (Stenson). While not all parents are pushing for future Olympians, the fight for a sports college scholarship is competitive and parents may feel that their child will have a better chance of gaining one if he/she starts competitive sports early. Parents push their children to succeed, and children—not wanting to disappoint their parents—push themselves, sometimes harder than they should. If done right, pushing a child into sports can have a positive effect on the child’s interaction with other children while teaching them commitment and healthy competition.
Guinness’ ad starts right off in the middle of the action. It first shows a basketball soaring through the air in slow motion towards a basketball hoop. The camera then turns toward the faces of young, active men in wheelchairs, anxiously watching to see if the ball will go in. The ball proceeds to bounce off of the backboard and falls into the hands of one the men. In the next few moments, as the men are racing up and down the basketball court in their wheelchairs, we observe the competitiveness and sportsmanship of the two teams. One could see the sweat rolling down their faces and struggle of getting up after being knocked over. One could also hear the crashing of the wheelchairs, squeaking of the wheels, and yelling of the players. These few moments are full of action and display the dedication that the players have for the game. Once the game has ended, all of the men but one unbuckle themselves and walk out of their wheelchairs. They all he...
In 2016, Chobani ran a campaign to tell inspiring team USA stories. The slogan of this campaign was the #NoBadStuff Anthem. Olympic athletes cannot put anything “bad” into their bodies and “Chobani helps power Olympic athletes with its all-natural products and a belief on the part of the brand's founder that you can only be great if you're full of goodness" Chobani really made the Olympics the main focus of this campaign and launched a big push including TV spots, new packaging, social aspects and more. In the 30-second TV spots Chobani focused on very diverse athletes who have overcome adversity to reach their dreams. This company wanted to bring the human company to its
The way that the ad plays out is a mimesis imitating the quick loss of security that these victims face. Furthermore, seeing the progression of a once happy girl, to a sad and disconnected girl influences the audience’s emotions. What once seemed impossible and distant to the audience is now real and