Tgi Friday Thesis

Although my title states TGI Friday’s, they were not my first choice for my research paper. My first choice was actually a restaurant named Texas de Brazil. However, the content that was requested in the research paper was unavailable for this restaurant. Even though there are lots of restaurants that I could have choose from, I decided to go with TGI Friday’s because they had most of the requested content available. Hence the reason for my decision.

TGI Friday’s is also known as TGIF, or Friday’s to its customers. It is a casual dining restaurant and bar that features American cuisine and legendary drinks. They have a full bar with separate staff and features a beer and wine multi-sheet menu. They provide table style service, where the food is plated in the kitchen and then brought out to guests. In 1965, TGI Friday’s opened their first restaurant at the corner of 63rd Street and First Avenue in New York City. When the restaurant was opened they had a unique way of advertising their menu items. They used a chalkboard. Because of the restaurant’s location they quickly became a place where single adults would meet and hang out. Within the restaurants first year, the revenue was reportedly $1 million.

TGI Friday’s mission statement “In Here, It’s Always Friday” is also known as the guest promise or brand promise. In 1972,

The program is free to join, and every member gets a complimentary desert or appetizer upon enrolment. Once enrolled, members earn one stripe for every $1 spent on purchases. They can then redeem their stripes for free food rewards, or for reward certificates which is valid for 60 days from the date of issue. All members of the loyalty program receives additional rewards such as special menu tasting events, emailed discounts, surprise treats, and jump the line