Team Observation Essay

INTRODUCTION: Throughout the semester I volunteered at two different University of Miami Men’s tennis matches at the Neil Schiff Tennis Center. I volunteered for three hours on February 2, 2018 when University of Miami hosted Georgia Southern for their home opener. The second event I volunteered for a total of five hours on February 11, 2018. On this date, UM played against two different opponents. First UM played against FAU at 11:00 A.M., then they competed against Bucknell University at 4:00 P.M. These matches were scheduled as non-conference games. Lastly, all three matches that I volunteered at resulted in victories.

PLANNING/PREPARATION:

Miccosukee sponsors all of the University of Miami tennis courts. There are banners wrapped

The table was setup at the main gate of the Neil Schiff Tennis Center. All of the volunteers were asked to greet the spectators as they entered. We were also in charge of handing out as many giveaways as possible. The free giveaways are a critical marketing aspect. There is no doubt that when you have fun promotions and giveaways, kids leave the event with something to remember. Since all the giveaways were covered by the “U” logo, this creates and spreads the brand’s image. Not only are the fans getting free items, the University of Miami is also receiving benefits. As a sponsor they hope to see brand recognition which helps increase their revenues exponentially. Promotions and giveaways also induce fans to come back again, which would help increase game day attendance. In regards to the Category 5 promotion, students were well aware of this giveaway because it was promoted on the Category 5 Facebook page. Unfortunately not enough people attended the game and therefore it was a struggle for us to give away the Jimmy John Sandwiches. Fan turnout was extremely low and most of the people that attended the tennis matches were family members or friends. I think Category 5 and the marketing team should use some experiential marketing to see what will cause more students to attend and support the University of Miami tennis program. There is definitely room for improvement in terms of attendance. However, I think that