How To Establish A Comprehensive Alumni Relations Plan

769 Words2 Pages

Introduction
A comprehensive alumni relations plan provides opportunities for the DIA to engage and cultivate alumni, particularly former student-athletes. The DAD will collaborate with the Director of Alumni and Parent Relations to execute an alumni relations strategy. The goal is to educate alumni-athletes and fans of Puma Athletics on the importance of giving to the Puma Athletic Fund and develop connections between coaches, student-athletes and alumni. These connections create opportunities to cultivate new donors and provide alumni an opportunity to educate our student-athletes.

The alumni relations strategy will focus on:

General Athletic Events

Sport-Specific Alumni Events

Alumni Networking and Career Opportunities

Athletic …show more content…

These events are designed to create opportunities for the donor to feel invested in the program and speak with students and coaches to learn how their gifts are impacting the student-athlete experience. The goal of these events will be to create a connection between alumni, donors, corporate partners, and current student-athletes.

Affinity Sport-Specific Events

The DAD will work with the Director of Alumni and Parent Relations and the head coaches to create an event calendar for the 16 programs at SJC. Each team is encouraged to organize at least two events per year, designed to provide opportunities for coaches and student-athletes to engage their alumni, donors, and corporate partners. These alumni events allow the department to discover and cultivate new prospects and provide opportunities for our coaches, administration, and student-athletes steward our current donors and corporate partners.

Career Networking
The DAD will coordinate with the Director of Alumni and Parent Relations and Associate Athletic Director to create career programming and networking opportunities for Puma student athletes. These opportunities include an alumni speaker series, alumni networking events, and internship …show more content…

The purpose of the PAFLB is to help the DIA fulfill its mission to student-athletes and achieve its highest potential. In fulfilling this role, the PAFLB develops strategies, identifies strengths and opportunities, assists in the identification of new directions and initiatives, determine sources of new funds, and develop relationships with constituencies. Members of the PAFLB are professional, community leaders at large from various backgrounds who are committed to ensuring the success of Puma Athletics.

Below are the expectations of the PAFLB:

UNDERSTAND the strategic vision and philanthropic priorities of the Puma Athletic Department as well as the University as a whole

ADVOCATE for the Puma Athletic Department and SJC, generate awareness of the college’s accomplishments, goals, and priorities among your peers

IDENTIFY others in your network and spheres of influence to assist with leadership recruitment and fundraising efforts

PARTICIPATE in quarterly board meetings, prospect review sessions, and special events ADVISE in the development of strategies to advance the Puma Athletic

Open Document