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I have been selected to organize an event by a local sorority to put on three on three basketball tournament in which all proceeds will go towards a child in the Make A Wish Foundation. The tournmanent has only been limited to college students, we would like invite other community members to join in on the tournament. The tournament will take place in the middle of the spring semester. Marketing Plan: 1. Executive Summary: The sorority is a local chapter of an national organization. This is one out of one hundred eighty chapters nationally, with the headquaters in Memphis, Tennesse. This chapter is ran by students of the university which works on a national level by many means to raise money for The Make A Wish Foundation. It is our goal Situational Analysis: When looking into this we decided to break into three catergoires the strengths, weakness, and the changes we would like to make. The first concept to look into is the strengths of the event. The strongest strength of this event is that of the tradition of the event. . This event is a annual event held every spring and held in the wellness center on campus. This is event that some of the student body looks forward to in hopes of raising money for the Make A Wish Foundation. A weakness of the event is that of the reseveration of the event only being for students and not for any other people who might want to participate. This one concept has limited their audience, with only students being able to compete that means the only audience they will receive is the student body. One that might find a weakness is the venue, while it is limited it does not allow for growth of the event. The main concept that we want to change is the participation and the reseveration of the event, we would like to widen the scope of the participates to the event. If we are able to grow and allow the community to compete then with that it will allow the venue to change as Customer Information: Our consumer information was gathered through various basketball tournament venues, the ages ranging from 18 – 30 years of age both men and women. The survey consisted of: equipment use, officiating, team accomdations, how tournmanets are ran, what they would like to see added or kept, and what award that was preferred for the wining team (i.e. cash pool, t-shirts, etc). This meant out our survey populated the age range from that of young adult to that of adult within in the residence of East Central University. 6. Marketing Strategies: A. Marketing Segmentation: The plan developed chose two segmented areas. 1. The first group will be divided into two subgroups: the general student body and student athelete. Student athletes that are out of season generally play inmurals to stay competive and active during their off seasons. We would like to target them, because they are naturally drawn to competion and may provide a fan base due to player’s standing with the fans. We would like to aim at the general student body as providing oppurtinty to relax, de-stress, and entertainment on campus. 2. The second group that was chosen to concentrate is the tournament teams, for example; AAU and 18 and up teams because these are teams are already competive. These teams already play in tournament setting and thus would be keen on playing in another tournament, along with them branching out and playing in different
One aspect that draws millions of people’s attention to the NCAA tournament each year is trying to predict the outcome of the event through the making of a bracket. Groups of people all over the country create pools and bet on who has filled out the most accurate bracket. Whether it is a pool at work, a high school basketball team, or just a group of friends everyone gets involved and competes to have the best bracket. This creates a fun and attractive experience that people want to get involved with, drawing viewers from all over the country. Also, fans are not only restricted to one bracket each year. They can fill out as many brackets and join as many pools or competitions as possible. They could have one for a pool at work, another with friends at school, and a third with their family for bragging rights only. The fun doesn’t end there though. Fans can also join bracket competiti...
Since the 1972 conception of Title IX of the Education Amendments, the number of women participating in intercollegiate athletics has increased five-fold, from fewer than 30,000, to more 150,000 in 2001. However, more than 400 men’s athletics teams have been dismantled since Title IX, the law forbidding sex discrimination at institutions receiving federal funds, became law. Some would say this is due, in part, to Title IX enforcement standards like proportionality. Proportionality requires that an institution’s athletic population must be of an equal ratio to its general student body. Among some of the 400-plus teams dismantled by Title IX are several former Colorado State University teams including wrestling, baseball, gymnastics, men’s swimming and diving, and men’s tennis. CSU student athletes no longer sport the opportunity of participating in these activities at the NCAA Division I level, and the days of the student body rooting for their ram teams are gone, possibly forever. Now the search is on to find a solution to the problems associated with Title IX if, indeed, a solution is ultimately necessary.
The organization I work for is Georgia Athletic Hospitality (GAH). The Colonnade Group, a sports production and event management company based in Birmingham, Alabama manages the GAH office. GAH handles the management and operation of the Sanford Stadium SkySuites, Champion’s Club, SkyClub, and Stegeman Coliseum’s courtside seating and hospitality for Men’s Basketball and Gymnastics. It relies on the help of student ambassadors, who are directly interacting with guests. The mission of GAH is to bring the best possible game experience to premium seat holders at the University of Georgia.
The weakness is also very clear. As there will be 177,500 attendees during the event, there will be a lot of garbage created and need to be colle...
Last spring semester, our event “Grilled Cheese with the G Phi B’s” benefitted Girls on the Run and raised approximately $10,000. It was a fun, social event where we served unlimited grilled cheese and tomato soup with a $5 entry fee. DJ Erose and
Sports are a very important part in students’ lives. A lot of universities have athletic programs to encourage students to spend their time in something good. Also, they use these players to benefit the university by winning titles and making it well-known in the whole country which will give so many advantages to the institution. Therefore, universities are giving athletic scholarships to athletes and accepting some of them who are not qualified academically just to play with its collegiate teams. This shows the importance of college sports and having strong teams that can gain benefits to the institution. Despite the fact that athletic students get free education, they are facing a lot of difficulties in their academic performance and their
With over two hundred countries participating, the Olympic Games is easily considered as one of the largest multisport event known to history. The Olympics are held at a different country, and even more rarely at the same city. For a country to be chosen to host the Olympics, the country’s National Olympic Committee (the country’s representatives for the Olympics) nominates a city (from the country they represent) that they think has potential in hosting the Olympics nine years prior to when they wish to host the Olympics. It is a two year process that consists of: Application Phase, Candidate Phase and the Election of the Host City. The country that wins the election is given seven years to prepare for the Olympics. (International Olympic Committee, n.d., p. xx-xx) The hosting country expends billions of dollars, usually money they don’t have, preparing for the Olympics. Then the question is raised 'why would a country go through so much trouble and spend an outrageous amount of money to host this event?' Throughout this discussion paper it will address all the pros and cons for a country to host the Olympics. It will also see if a smaller sports event can produce the same benefits the Olympic offers with less cost and risk.
From a sales point of view, events are a chance to counter customer doubts and build customer confidence. They can also help us research our market and competitors, and build our mailing list. Making sure to the event prepared with marketing materials to disseminate and a way to collect information and customer details.
Remove barriers: If follow these steps and reach this point in the change process, and will discuss the vision and build the support of all levels of the organization. The Organization shall review the organizational structure, job descriptions, compensation and performance systems to ensure they are in line with this vision. Create urgency for change to occur, it is useful if the whole society really wants. Develop a sense of urgency about the need for change. This can help the company Alphabet Games spark of motivation to get things moving. It will help to identify potential threats, and develop scenarios showing what could happen in the future. It also examines
(Exist three steps of developing the case. Firstly, top level management should face the reality and articulate a convincing need for change. Moreover, leaders should inspire the personnel and provide the opinion that company has a viable future and the tools to manage it. Finally, it is necessary to create a specific, detailed program of behavior and decision making.), 5. the top level managers of the organization, who have the responsibility for the change, should support almost fanatically the new vision that is sought, in order to be accepted by the majority of t...
Since the dawn of time, in one way or another, events have existed to mark an important occasion that is to happen. Celebrating the changing of seasons and phases of the moon are all events because it gathers people of a common interest to a specified place at a particular place. Although events have been around for many years, the 1990’s saw the events industry emerge. The events industry saw the growth of events related education in colleges and universities. At present times, events have grown in popularity to such a scale, that it is now a global industry. There are different types of event, which include social life cycle events, sporting, cultural, business and fundraising. Events can be divided in terms of size and the impact they make on society economically and socially. These are called Hallmark, Mega and Major Events. A hallmark must earn its name. An event is considered to be so significant in the spirit or ethos of a city or region, that it helps form an identity for that city and region. It also gains widespread recognition. A classic example is the Carnival in Rio. It represents Latin vitality and the exuberance of the city. Social Cycle events include birthdays, anniversaries and funerals. This events occur in accordance to the calendar, for example a person’s birthday can only be an event at a specified time of year. Sporting events are categorised into three types, which are Mega events, calendar events, one-off events and showcase events. Mega events are events that are so large that they affect whole economies and obtain media coverage globally. Examples are the Olympics and Fifa World Cup. It is difficult for many other events to be labelled a mega event. Getz (1997) defines a mega event: “those that yield extraordinary high levels of tourism, media coverage and prestige. Their volume should exceed 1 million visits, and their reputation of a ‘must see’ event”. A smaller version of a mega event is called a Major Event. Major events are capable of attracting significant amount of visitors, media coverage and economic benefits. There are numerous major events particularly in the cultural sector. For example, major musicals such as Cats and Mama Mia receive huge amounts of tourism revenue for London’s West End. Glastonbury Festival is a main contender to be categorised as a major event. Festivals itself can i...
Starting the event my first general feeling was one of curiosity not on the subject but the people going to the event. I genuinely wanted to find out how people thought about the subject and current events. The people who participated were well informed about the subject. I did enjoy the different environment and the conversation that happened. This even facilitated a conversation between my “Intro to Ethnic Studies” instructor concerning or opinion or knowledge of the subject. I appreciate the opportunity to talk to people
Ziakas, V & Costa, C 2011, ‘The Use of an Event Portfolio in Regional Community and Tourism Development’, Creating Synergy between Sport and Cultural Events, vol. 16, no. 2, pp. 149-175.
Of course the impact depends on the goals, but most of the companies want events to be more than just an advertisement for their brand. If done well, events have the power for creating a powerful and lasting impression of all that the company can deliver. By allowing the people to get experience and interact with the company, product or service while participating in an event, you will be connected to potential buyers.
... delegates who are visiting so that the event become successful if all the people who are being invited to this event turns up towards the success of this event. To organize the event the planner had to work very hard and planning of the event since long time to make this as success. Though being an corporate event where this event brings profits for the organization, it can also be known as incentive based event because this event brings energy, refreshments, motivates and boost up the employees so that they can be prepared for more challenges and thus it can bring out their best performances for the profit and success of the company. The event is to be taken care of, by the event manager for all the required facilities and the team who are conducting the event must be ready with past performance rewards and future planning for the profit towards the organization.