Swot Analysis Of Verizon

Verizon Communications Inc. is one of the leaders in providing communication services around the world. Its primary offerings are wireless, wireline, and broadband communication resources to meet residential, business, and government needs. As a leader in its industry, how can Verizon continue to grow its business? What strengths, weaknesses, opportunities and threats impact the success of Verizon now and in the future?

Verizon’s primary strengths are its existing infrastructure, product and service offerings, the geographic availability of its services, and its strong financial performance. In 2013, Verizon had revenue totals of $120.6 billion and net cash provided by operating activities of $38.8 billion. These numbers are the results in Verizon’s continued growth both in its FiOS internet service offering, wireless offerings and wireline communications offerings.

Verizon offers a variety of services and products for its customers including: 100% 4G LTE wireless networks, largest portfolio of wireless devices and smartphones in the market, high speed broadband internet, television and interactive devices, and enterprise solutions information technology. The existence and size of Verizon’s current infrastructure as it relates to its retail locations, wireless coverage area, and its global ip network are above peer in comparison with its primary competitors. The global ip network itself spans over 150 countries and more than 2,700 cities. Meanwhile, Verizon is also the U.S. largest wireless provider and has more 4G LTE wireless coverage than all other networks combined.

The weaknesses of Verizon are often directly related to its strengths in some ways. For example, if we could summarize the strengths of Verizon in two words we w...

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...s in an effort to increase revenues and reduce network usage. If Verizon expects its customers to pay higher costs for data usage then it will need to continue to offer superior data streaming software and capabilities to its users.

There are many prevalent threats that Verizon must account for going forward. These threats arise from competitors, technology, and even the government. From a competitor standpoint, Verizon must constantly maintain and upgrade its networks to compete in the telecommunication services market. On the national level it competes with companies such as AT&T and Sprint, while at the same time must be able to compete with local or regional carriers such as Bluegrass Cellular. At the national level, Verizon is lagging in price amongst some its competitors like T-Mobile. The result has been a reduction in service cost to be comparable to peer.