AT&T Business Analysis
Executive Summary
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.
The telecommunications industry is of vital importance to the development of the information-based economy. AT&T need to supply access to cost efficient, timely and innovative telecommunications services.
AT&T had developed a reputation for providing high-quality long distance telephone services. It moved rapidly to exploit this reputation in the newly competitive long distance market by aggressively marketing its services against MCI, Sprint, and other carriers. Also, AT&T had traditional strengths in research and development with its Bell Labs subsidiary. To exploit these strengths in its new global competitive context, AT&T shifted Bell Labs' mission from basic research to applied research, and then leveraged those skills by forming numerous joint ventures, acquiring NCR, and other actions. Through this process, AT&T has been able to use some of its historically important capabilities to try to position itself as a major actor in the global telecommunications and computing industry.
Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.
1.1 Introduction
AT&T Corp., incorporated in 1885, is engaged in providin...
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...ide whether it should be getting better at what it is already good at or whether it should be looking toward higher order capabilities that are beyond the old. The strategic vision of AT&T must be adjusted to reflect their intent of being ‘boundaryless’ and to become the leader in the infocom industry. It must become the companies culture.
Appendix 13 – Mapping AT&T’s Strategy
The soft factors can make or break a successful change process, since new structures and strategies are difficult to build upon inappropriate cultures and values. These problems often come up in the dissatisfying results of spectacular mega-mergers. The lack of success and synergies in such mergers is often based in a clash of completely different cultures, values, and styles, which make it difficult to establish effective common systems and structuresBased on the case study, extensive research and annual reports of AT&T the writer has mapped AT&T in the different domains. AT&T should strive to attain a perfect circle as close to the centre as possible, which indicates total synergy, order and equilibrium. Where the circle is skewed drastic change is needed as it moves closer to the outer ring of chaos:
You would not buy a home, car or other large purchases without researching what product offered you the most for your money. The same is true when investing in a company. Investors do avid research on multiple companies to find what company matches the investors' criteria. In this paper Team C will research both AT&T and Verizon's financial documents. Team C will compare selected ratios, cash flow and make recommendations how both companies can manage cash flow for the future.
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
This is one of AT&T’s strengths because they are able to target a wide range of segments. They have a variety of different products and services that can be tailored to each segment’s usage demand that sets them apart from their competitors. This is an opportunity for the company because they are providing lower costs to customers for their voice and data services by with the bandwidth. It gives the company growth opportunities due to the fact that they are covering both locations as well as mobile devices. The company has started to take measures to grab the opportunity by merging wireline customers with their 21-state serviced IP areas.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
the world and how dark it could, because when she was younger she lived in
Gaughan, P. A., 2002. Mergers, Acquisitions, and Corporate restructuring. 3rd ed.New York: John Wiley & Sons, Inc.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Channel Exposure- AT&T is adequate in its point of sales. They intend to match most competitors in using Radio Shack, BEST Buy, Walmart, Mall locations, high visible real estate traffic.
Stated in the first metaphor of the poem, “How do they do it, the ones who make love without love? Beautiful as dancers, gliding over each other like ice skaters” (lines 1-3) captures an image of two lovers gliding over one another like an abstract artistic painting in a simile. The cold atmosphere indicates the disdain detachment between the lovers during the experience. In modern society, many believe in the “no strings attached” method as part of a liberation for one’s self. Yet, Olds creates a paradox in the imagery by describing the people “red as steak, wine, wet as the children at birth whose mothers are going to five them away” (lines 6-8). In literal concept, the images display a child birth after an eventful sexual experience. When a child enters the world, it comes responsibility many young adults don’t care to handle, thus creating a narcissistic for the younger generation. Nevertheless, the syntax, form, and tone are broken down as Olds further answers her frustrations to society. A tonal shift reverted any ambiguities about these faceless sexual beings by describing them as “the ones who will not accept a false Messiah, love the priest instead of the God” (lines 15-16). Without the great
Nora Helmer was a delicate character and she relied on Torvald for her identity. This dependence that she had kept her from having her own personality. Yet when it is discovered that Nora only plays the part of the good typical housewife who stays at home to please her husband, it is then understandable that she is living not for herself but to please others. From early childhood Nora has always held the opinions of either her father or Torvald, hoping to please them. This mentality makes her act infantile, showing that she has no ambitions of her own. Because she had been pampered all of her life, first by her father and now by Torvald, Nora would only have to make a cute animal sound to get what she wanted from Torvald, “If your little squirrel were to ask you for something very, very, prettily” (Ibsen 34) she said.
The changes in the technological can influence many part of societies. When the AT&T Company introduce their new product and services which is wireless and wire line technology will effects occur primarily through the new products, processes, and materials. Thus, changes in technological also often can achieve higher market share and earn higher return because, newly emerging technology from AT&T could derive competitive advantages. For example, internet today becoming more remarkable capability to provide information easily, quickly, effectively, and also can create more value for customer in the future and to anticipate future trends.
“We were witnessing nothing less than a war of Islamic fundamentalism against both secularism and modernism” , Lewis states that Islam is an oppressed religion and the lack of secularism caused many of the wars and conflicts with the West. This however is misleading because as he generalizes the whole religion, each religion has its own pleasing as well as its atrocious adherents. As he continues to generalize the Islamic religion as a whole and state that it is indeed oppressed, he seems to lack the information about how each individual may respond differently to other cultural traditions despite any religious aspects. Islam may be viewed to be an oppressed religion, but in fact, it supports freedom and one’s voice to be spoken and heard. For example, as Islam advises women to cover up with a hijab, it certainly does not mean that women have no rights and that they should be placed at home. Oppression defines power taken away from someone, while the hijab is an element of privatizing the woman, both which have no linkage whatsoever. In fact, Islam supports and praises women in many ways, the hijab is an approach to cover her up with no intentions of making a Muslim woman any less than a Western woman or any
...ment about how Torvald doesn’t like for her to eat them. Nora lies and says Kristine brought them too her. As Nora’s secret side is revealed, her life seems anything but perfect. As we look at the character change in Nora, we see two different sides to her. The beginning of the play reveals a woman totally dependent on her husband for everything,. It isn’t until the end of the play that she realizes she can be herself and she doesn’t have to depend on her husband. Nora realizes “that if she wants an identity as an adult that she must leave her husband’s home” (Drama for Students 112). By examining Nora, we see from Ibsen’s theme that if we ignore all the expectations the social world has for a person, our true selves can be revealed.
In the same way movies have great influence on public perception of doctors and hospitals, public perception also has considerable influence on depiction of doctors and hospitals in movies. The Hospital and Coma, released in 1971 and 1978 respectively, depict an image of possible public mistrust of doctors, hospitals, and the institution of medicine as whole. The public possibly perceived doctors and hospitals as inefficient and impersonal.
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.