Swot Analysis: SWOT Analysis Of AT & T Services

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AT&T services the company has to consistently offer new product/services to clients. That way they continue to keep loyal customers and bring on new clients to eventually keep a long-term relationship with. Without monitoring any technological changes or innovating new technology to differentiate themselves from competitors, clients will begin to look elsewhere for product/services that can offer more.
SWOT Analysis
12. SWOT Analysis: Strengths
13. “Because this technology uses bandwidth more efficiently than a traditional network and has not been subject to traditional telephone industry regulation.” (AT&T INC, 10-K, 2014: 3)

This is one of AT&T’s strengths because they are able to target a wide range of segments. They have a variety of different products and services that can be tailored to each segment’s usage demand that sets them apart from their competitors. This is an opportunity for the company because they are providing lower costs to customers for their voice and data services by with the bandwidth. It gives the company growth opportunities due to the fact that they are covering both locations as well as mobile devices. The company has started to take measures to grab the opportunity by merging wireline customers with their 21-state serviced IP areas.

14. …show more content…

SWOT Analysis: Weaknesses
“Adverse economic and/or capital access changes in the markets...including the impact on customer demand…” (AT&T INC, 10-K, 2014: 9)
AT&T is dependent on the economic growth to be successful in their business sector. Which can hurt them when the economy starts to decline. As it happens, their market share begins to decline, leaving them with fewer consumers willing to use their products.

15. SWOT Analysis: Opportunities “AT&T will be the only company with an advanced mobile network – built for video – across both countries (U.S and Mexico).” (AT&T INC, Annual Report, 2014 :

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