Sprint Corporation was established in 1899 as a holding company named Brown Telephone Ltd. It changed the name to Sprint in 1989 after filing for bankruptcy. Since then, the company has grown steadily during the 1970s and 1980s to become one of the largest independent telephone providers in the United States. The company distributes wireless and wireline communication products and services locally and internationally. It provides wide range products and services to more than 50 states through its subsidiaries like Virgin Mobile and Boost Mobile. Today, Sprint is among the largest telecommunication companies in the United States serving more than 54 million people each year. Sprint Corporation is a telecommunication operator of both residential and business customers. It serves individuals, organizations and the government by offering solutions to communication service. Sprint operates in two divisions; Sprint PCS and Sprint FON. The Sprint FON is a fixed-line provider comprising of the global market, local division, and wholesale distribution of products and services. On the other hand, the PCS involves a 100% digital wireless communication service. Through these divisions, the company offers long-distance, local and wireless communication …show more content…
It covers aspects such as the history of the company, the management philosophy, the organizational structure, financial analysis, and competitive analysis among others. In the report, it is evident that these aspects of the business have contributed to the success of the company. In evaluating Sprint’s competitive analysis, it is clear that the company has differentiated itself from the competitors by offering tailor-made solutions to the customers, emphasizing on customization of business solutions and cost efficiency and relying on innovation. Sprint offers cost-effective products and services and is committed to providing high-quality services to the
Phone companies are in a constant battle about which one has the best service. What would you say is the best phone company? AT&T and Verizon have been known to be one of the best companies, which means they are constantly competing against each other for customers. The two ads I found are from each companies perspective to show how both think they are the better carrier. I argue that Verizon is the better company between the two because of background knowledge and research that has been done.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
In conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
“Verizon Communications Inc., based in New York City and incorporated in Delaware, was formed on June 30, 2000, with the merger of Bell Atlantic Corp. and GTE Corp. Verizon began trading on the New York Stock Exchange (NYSE) under the VZ symbol on Monday, July 3, 2000.” Verizon Communications Inc. is a publicly held Corporation. In this paper, I will discuss the corporate roles and duties of a corporation. I will also discuss the differences between a publicly held and closed corporation.
AT&T Wireless is the leading wireless telecommunications provider in the US market. The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access).
In order to achieve the goals which is being most successful in the telecommunication industry, AT&T have concern about their external environment. The external environment can influence their guideline while running their business because it can be the bench mark for the company to gain more profit and becoming better than the others. Consequently, the AT&T company had analyze and focusing on the external environment to understanding their market and condition of the company. Therefore, the six segment such as technological, global, sociocultural, economic, demographic and political/legal are the segment that help the company to have better understanding about their general environment.
This document identifies AT&T as one of the leader communications holding corporation in the United States and global. Operating worldwide with 307,550 employees, AT&T established its global headquarters in Dallas Texas, AT&T is known as the worldwide leading provider of IP-based communications services to businesses and the principal U.S. provider of wireless, high speed Internet access, local and long distance voice, directory publishing and advertising services for more than a century . AT&T continues to build on the heritage of its predecessor Bell by serving customers with a continuing assurance to the operation of pioneering products and services, consistent, high-quality service and excellent customer care.
Employee motivation is one of the keys to success in any business, especially in a retail sales environment. It is particularly important to understand how employee motivation can be impacted by the strengths and weaknesses of AT&T’s retail sales consultant position (RSC). A series of interviews and surveys were conducted over a two-week period with employees of AT&T in the RSC position as well as retail management positions to determine how the employees really feel about this position as well as internal strengths and weaknesses that contribute to employee motivation. Although there are a lot of positive factors that keep the employees motivated within AT&T, there are some weaknesses that can cause employees to become demotivated.
Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp. Tab. 4 ): overall superiority of Samsung over its competitors exceeded 51 per cent!
The telecommunications industry is of vital importance to the development of the information-based economy. AT&T need to supply access to cost efficient, timely and innovative telecommunications services.
Lululemon company offer a diverse selection of premium – price products. From the first Lululemon’s establishment, many of this company’s products were specifically intended for people taking part in yoga, now the company has broaden its products to address the needs of other activities (swimwear, golf and tennis). Some new kinds of products are introduced to the customers like socks and underwear, sweat cuffs and gloves, instructional yoga DVDs, gear bags… Lululemon now not only provide products for woman but also has broaden the customer range to men and female youth. They realized that everyone now is caring about their health. The number
Vodafone are a multinational cooperation who retail in telecommunication services. They were originally set up in the United Kingdom in 1984, and since then they have expanded globally and have been recognised as ‘the second largest telecommunications company in the world’ with revenue spanning over $46 billion (as of 2012).
AT&T is one of the leaders in telecommunication industry. It is the largest communications holdings company by revenue; it has a very broad portfolio of products and services; it has tremendous opportunities for growth and expansion whether it’s through acquisitions or entering into emerging markets. AT&T’s partnership with Apple and the IPhone has also provided a strong footing within the telecommunications industry, AT&T is currently in competition with seven large companies. The strongest competitor for cable/satellite is Comcast, for the home phone services is Vonage, and the top two competitors in the wireless industry is Sprint and Verizon. Current customers of these companies may be willing to switch providers for the convenience of
1. In which ways do smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case.