AT & T Essay

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AT&T is one of the leaders in telecommunication industry. It is the largest communications holdings company by revenue; it has a very broad portfolio of products and services; it has tremendous opportunities for growth and expansion whether it’s through acquisitions or entering into emerging markets. AT&T’s partnership with Apple and the IPhone has also provided a strong footing within the telecommunications industry, AT&T is currently in competition with seven large companies. The strongest competitor for cable/satellite is Comcast, for the home phone services is Vonage, and the top two competitors in the wireless industry is Sprint and Verizon. Current customers of these companies may be willing to switch providers for the convenience of …show more content…

To target AT&T’s Triple Play customer market, AT&T used sales promotion, public relations, and direct marketing. It combined traditional media vehicles such as television, radio, and newspaper, also internet/online utilizing Facebook, and Twitter; outdoor media campaigns which will entail billboards on public transportation. AT&T targeted T-Mobile's customers more directly, offering T-Mobile customers up to $450 in account credit to switch to AT&T. AT&T will also pay up to $250 for device trade-ins (depending on the condition of the device) and another $200 credit for porting their numbers from T-Mobile. It then introduced the “Customer Referral Program” through which AT&T customers can earn up to $575 a year. These days AT&T primarily use TV and online media to advertise its products and plans. “AT&T at the Half” is well known segment during every NCAA basketball season. Every call to AT&T concludes with the message “Don’t Text and drive. It can wait “. This message emphasizes AT&T’s commitment to the safety of the citizens of our country. One can appreciate the value of this message by watching their video on you-tube and on their web

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