Comcast Essay

Final Project: Comcast

The company that I have chosen is Comcast Cable Company. Currently, Comcast is the leader in the home entertainment industry. Comcast offers their customer's: cable television, internet service, home phone service, television screaming app, home security, and mobile service. The company is working to compete with AT&T/ Direct TV, Dish Network, Hulu, Netflix and sling Tv. The competitors do offer cheaper service, but Comcast is known mostly for its great internet service. Xfinity Instant TV and Xfinity Mobile are the newest product that has been launched by Comcast. Xfinity Mobile has two phone plans, and you must have Xfinity internet service. Xfinity Mobile plans are: By the Gig data and Unlimited data. The By the

Gig is created for people who do not use data. For every Gig use, the customer will pay 12 dollars. The unlimited plan is $45 per month. A customer has to buy a new phone which they can pay a monthly note on the phone or buy it right out. Long as the customer with Comcast, they do not have to pay an access fee. The access fee is still more feasible than another provider. For example, At&t access fee is $40. Comcast uses the Verizon network to add their data service. The company offers free talk and text, and the data will slow down once you reach 22 Gigs per month.
The Xfinity Instant TV is offered customers that are within the Comcast footprint. Core programming is the smallest bundle of the services. Xfinity Instant TV provides the major broadcast networks, including ABC, CBS, CW, Fox, NBC, PBS, Telemundo, and Univision. The customers must have the core package before they can add on various packages onto that plan. This company allows the customer to have more control over what they watch. The customers can watch live tv, use there DVR, and take advance of the flexible plan. These two products are the beginning of how Comcast is competing with other providers. The company has to get enough customers on board, or they will lose to the test of time. The company needs to gain a high ROI so that they can keep launching new products.
Product development schemes start and end with stakeholder engagement and administration, and that takes period to do well. Product growth is a very high-risk action: budget, requirements, and the risk of not receiving a commercial reappearance on the development investment via the phased stage-gate method. Organizations have multiple imports, and people are busy – associates of a product growth team usually have BAU as well. This team works in a highly regulated industry where organizations, directors, and trustees carry significant liability for defective products – prudence demands a careful and lengthy approval process. There are several phases for product development. The first stage of product development is the design research this can last 4-5 weeks depending on involvedness. The second step is the research combination and crosses corrective workshop. This action will continue for at least 1-2 weeks. The third phase is initial concept prototype investigation with down choice session. This session last for 2-3 weeks. The product concept sketching is the fourth phase; it will take about two weeks. The fifth step is concept refinement that will last two weeks. The design CAD phases can continue for any number of weeks. If the CAD is very complicated, it will last longer. The seventh step is the final design model production, and this step continues about 4-5 weeks. The eighth stage is the design revisions and CMF this will typically last two weeks. The design for production is the 9th phases, this can be long depending on the engineering department in the process, but it mostly lasts about 3-4 weeks. The final stages are the release of the item. The version of the item comes after about 12 months of creating and getting the product ready for releasing it. The takt time for the products is concise. A customer can call the cell phone and receive it two days later or if a new product it can come to the home within five days once the items are ordered.
Bottlenecks
The paper-making bottleneck is one that can affect how things are billed, and data is processed. A company will need to make sure that information flows once it leaves the cell towers. The business also need to make the internet cables work correctly so that customer can use they're at home internet as promised for their phone to have data.
Lean management
Applying lean ideas to the product development process safeguard can place on information appropriation, and choice making supports the creative process of productivity growth. This enables better conclusions to be made throughout the product growth process—leading to reduced expenses and lead times while educating quality. Lean transformation often begins with manufacturing and turns into the support purposes, enabling the decrease of surplus to improve efficiency, presentation, and the release of size in distribution value streams. Gathering client needs and wants is the preliminary point of all lean journeys. Manufacturing/technical and imaginative/advertising doings must use these requirements and wants to come up with ideas that improve purchasers' lives. Engineers and vendors must be meet these criteria and recognize how to apply their skills in the least uneconomical way. For manufacturing, waste includes goods/features that do not please customer needs. (Bottleneck (Constraint), 2018)
Strategy
Manufacturing and creative marketing teams must perform the way they do in most cases because administrators require them. Very frequently they function in functional silos. They push for task accomplishment dates deprived of sympathetic in advance the information compulsory to make choices. They seem to expect every trial to be a success. Instead, industries should encourage front-end packing of projects with information building to disregard manufacturing changes on the back end and decrease the time and charge to the marketplace. They should promote creative teamwork and build the growth value-flow team.
Implementing lean growth developments is a genuinely transformational determination that cannot be limited to engineering/scientific functions. All portions of the corporate need to adopt behaviors that value learning, knowledge, and providing products that truly satisfy customer needs. Too many merchandise development consultants focus solely on changing the engineering process. Instead, they need to help companies transform their organization by involving many disciplines, including engineers, dealers, sales operate, engineering, and senior managers. Cooperation with employees needs to define what accomplishment the company will gain from the product, both for the merchandise in growth and for the association. The result is a communal stake in making things materialize. Not just receiving products to the marketplace faster, but getting them to higher effectiveness, and, eventually, creating products with the more top application and better limitations.
Needs
The Company needs to have a strong cell tower and excellent customer service. The company needs to create a launch team. This team will introduce the product to an employee. Offer incentive for the employees that are will try the product out. The employee needs to have proper training for the new product. The immediate need to offer an incentive to the customer for trying the new product. The customer needs to trust the company enough to buy the product form the group.
Plan
The company needs post-launch parties at the company stores and on the website. Customers love to see promos and item that has launch clock. Plan to promote on television and social media. It would be ideal, to have enough phone on the launch date and make sure the payment gateways ate working correctly. Test the cell tower to make sure they are working up to standard.

Risk and Financial Impact
There are a few risks that are associated with introducing a new product to the consumer.

The first chance a company is a new product may not be what the clienteles want and see it as the necessity. This risk is severe when you base your concepts for new merchandise merely on an impulse, or without conducting sufficient market investigation. Businesses that are not in touch with their clienteles are also likely to issue with the product. One issue that is often met by product designers is determining on what features must be encompassed in the product. There problem that occurs among merchandise because it has too little features and having too much. The second risk is product growth procedure may include mechanical hurdles and functioning risks that must be overcome. The corporation may be developing completely new merchandise that will deliver new and better assistance to clients. The item may also select to adapt its existing product by adding new features that will make it more interesting to the market. The third risk is a financial risk. A new product that you have established may not be able to produce sufficient demand at a price that will transport revenue for the business. The cost of production, as well as the costs of advertising the product, may not be enclosed by the selling value. The company needs first to identify what the risk is how they really will affect everyone involved. The company must do a risk assessment. This assessment will help the company be able to understand the weight of the risk will have on the company. The company will need to prioritize the risk in order of importance. The final step is to mitigate planning, implement, process motoring of the risk that will be affected. The company need create surveys for employees and for customers to see what feature should be offered with the new product. These elements are essential and will show how customer friendly it will be for customers. The company needs to make sure the customers

favor the group as a whole. The company needs to work on how technical issue will be addressed and to make the process of obtaining this product effortlessly. The company needs to make sure that the bugs are out operating systems. The company needs to make sure they have enough money for the new item and marketing. Social media offers a company free marketing platform.
Management Strategies:
The company should create a team that will ensure that this process can move smoothly. This team should be expert on the product. This team should have some personal connection with the consumers. Someone on the team should be the face of the product. If there is a commercial for the product, someone from the group should have been the face of the business. The team should also consist of entry-level employees because they will be the will be the one pushing the products to consumers. Management should be part of it too because they will need to be able to explain thing to both the customer and employees.
Conclusion
The company needs to have employees, federal and local government officials, and board of directors. Th (What Is total quality Management, 2018) (XFINITY Mobile, 2018) (Instant Tv, 2018)is team will create the proper environment are necessary to have a successful launch. The FCC will need to be involved because they can make or break the start of the new product. The FCC has a specific requirement that is required for a company to operate correctly. Employees must express how to make the criteria to flow correctly so this customer does not feel like they are wasting time with the red tape need for business. The company will need to make sure they are explaining everything to the customer so that the FCC does not fine them. The company can come up with digital or verbal options for the consumer to chose and agreed to the new product.
The company need to get to know their customers and keep updating any changes in their requirements and favorites. Conducting intermittent marketplace research will help diminish this risk. It would also be a good idea to include a particular type of clienteles as your source of response. Produce a merchandise prototype and complete a series of product testing. Make sure they test the merchandise within the business. Then check the merchandise with a selected group of clientele. Choose the correct individuals to be on the merchandise growth team. The individuals tasked with emerging the new merchandise must have all the appropriate aids and data, especially concerning the technical characteristics that will be mandatory in creating the product. It is often recommended that the team be composed of all areas or subdivisions of the commercial, from manufacture to advertising and investment. Agree on a general economic for the numerous parts of the development and make sure they stay inside the restrictions. When making the budget, work with the core side accountable for unindustrialized the merchandise, since they are the ones most well-informed about the costs that will be experienced. The TQM is best described as the management approach to long term success through customer satisfaction. TQM has 8 key steps. The first step customer-focused. Comcast is working on being customer focused because they are offering more than one data plan to consumers which can is leaving more room for the customer to save money and feel valued. The Instant Tv will allow people to choose their plan based on their lifestyle. The second step is total employee involvement. This might be kind of hard. The company will need to offer great incentives to employees. Employees will need to know what is in it for them. The happier the employee the more sales the company will gain. The third step is process-centered. This section the TQM give the suppliers the voice it needs so that company can input it into the process. The fourth step is integrated system. This is where the company will create software update for the items they offer consumer. Strategic and systematic approach is the fifth step. This step is the where the company will set up a strategic planning. The sixth step is continual improvement. This is where the company will continue to offer more channels on the various plans and offer new phone and new customer incentives. The seventh step is fact-based decision making. This is step is where the company will take the data they have collected and make the products that the customers will use. The final step is communications. The company need to make sure the company the send clear communication to both the employee and consumers.
The company that I have chosen is Comcast Cable Company. Currently, Comcast is the leader in the home entertainment industry. Comcast offers their customer's: cable television, internet service, home phone service, television screaming app, home security, and mobile service. The company is working to compete with AT&T/ Direct TV, Dish Network, Hulu, Netflix and sling Tv. The competitors do offer cheaper service, but Comcast is known mostly for its great internet service. Xfinity Instant TV and Xfinity Mobile are the newest product that has been launched by Comcast. Xfinity Mobile has two phone plans, and you must have Xfinity internet service. Xfinity Mobile plans are: By the Gig data and Unlimited data. The By the Gig is created for people who do not use data. For every Gig use, the customer will pay 12 dollars. The unlimited plan is $45 per month. Product development schemes start and end with stakeholder engagement and administration, and that takes period to do well. Product growth is a very high-risk action: budget, requirements, and the risk of not receiving a commercial reappearance on the development investment via the phased stage-gate method. Organizations have multiple imports, and people are busy – associates of a product growth team usually have BAU as well. This team works in a highly regulated industry where organizations, directors, and trustees carry significant liability for defective products – prudence demands a careful and lengthy approval process. There are several phases for product development. The first stage of product development is the design research this can last 4-5 weeks depending on involvedness. The second step is the research combination and crosses corrective workshop. This action will continue for at least 1-2 weeks. The third phase is initial concept prototype investigation with down choice session. This session last for 2-3 weeks. The product concept sketching is the fourth phase; it will take about two weeks. The fifth step is concept refinement that will last two weeks. The design CAD phases can continue for any number of weeks. If the CAD is very complicated, it will last longer. The seventh step is the final design model production, and this step continues about 4-5 weeks. The eighth stage is the design revisions and CMF this will typically last two weeks. The design for production is the 9th phases, this can be long depending on the engineering department in the process, but it mostly lasts about 3-4 weeks. The final stages are the release of the item. The version of the item comes after about 12 months of creating and getting the product ready for releasing it. The takt time for the products is concise. A customer can call the cell phone and receive it two days later or if a new product it can come to the home within five days once the items are ordered.
Implementing lean growth developments is a genuinely transformational determination that cannot be limited to engineering/scientific functions. All portions of the corporate need to adopt behaviors that value learning, knowledge, and providing products that truly satisfy customer needs. Too many merchandise development consultants focus solely on changing the engineering process. Instead, they need to help companies transform their organization by involving many disciplines, including engineers, dealers, sales operate, engineering, and senior managers. Cooperation with employees needs to define what accomplishment the company will gain from the product, both for the merchandise in growth and for the association. The result is a communal stake in making things materialize. Not just receiving products to the marketplace faster, but getting them to higher effectiveness, and, eventually, creating products with the more top application and better limitations.

Bibliography
Instant Tv. (2018, January 28). Retrieved from Xfinty.com: https://www.xfinity.com/learn/instant-tv
What Is total quality Management. (2018, January 28). Retrieved from ASQ.Org: http://asq.org/learn-about-quality/total-quality-management/overview/overview.html
XFINITY Mobile. (2018, January 28). Retrieved from Xfinty Moibile: https://www.xfinity.com/mobile/?CMP=KNC-43700019195842674-GOOGLE-221160482055-c-xfinity%20mobile-e-XM_Brand%20Only_BR_Exact_Central&gclid=EAIaIQobChMImoWw_6z82AIVSCWBCh0_YQ_uEAAYASAAEgKMK_D_BwE&gclsrc=aw.ds

(Bottleneck (Constraint), 2018)