Footwear Manufacturing Company Case Study

Our company, Comfort Sdn Bhd, started operation on 2nd of January 2014 which is a footwear manufacturing company. Firstly, we rented a standard factory nearby at Klang Valley where is a strategic places. At this moment, we have introduced 3 different style of sneakers product which are slip-on, high-top and low-top for both gender and fulfilled consumer wants as well in different market. We believe that our product will boots up at the peak time and prove how potential it is in the footwear market. In addition, we are planning to cooperate with others company in the future time in order to produce new product by merging new ideas with each other. We are trying to achieve our objective as increasing average turnover by 15% for each year and

For instance, we make sure that every single customer satisfied with the product according to their needs. That’s why, we have come up with and emphasize on clean and simple but nice looking sneakers. Nowadays, people are more prefer choose a comfortable footwear product rather than the outlook of product. Slip-on shoes are the best sales compare to others product in our company because they are easier to take off and put on, and by the way consumers can wear it without socks.

To obtain a significant market share, we decided to include the concept of retailing to small grocery owners as well as 200 authorized dealers throughout the country. By using this strategy, we assume that our sales will increase by 12% for the next year. We also believe that our size can be doubled in 2017 with 25% of market share.

Therefore, our next target is to export our footwear product to Asian countries such as China, Thailand, Indonesia and others in 2016. Next, we will expand our factories and built new factories at West-Malaysia such as Pahang and Seremban with automated assembly manufacturing facilities service to increase the rate of production due to the large demand of

Every new product in the market will face the hardship to sell in the beginning. To overcome this problem, we have come out with effective strategy to attract more attention of people to buy our products. We will also improve the sneaker shoes product with skilled hands and modern machinery to keep up with demand. Next, website is provided whereby consumers can order our footwear products through the internet by just clicking a left mouse. It is very simple and convenience to the people. Furthermore, we will hold a large scale promotion campaign throughout in our country, Malaysia, in the middle and the end of the year especially during the festival season such as ‘Hari Raya Aidilfitri’ in order to increase the sales of our products. In addition, we will develop the new design of footwear products with innovative shoes styles to give customers a brand new experience. As the result show in the table of sales revenue, our total budgeted sales for the end of year in 2014 is 158,000 units and the total amount of cash sales is RM 2,370,000 (Appendix