Comcast Corporation Business Analysis

Comcast Corporation is a media conglomerate with wide-spread reach across multiple industries. Comcast consists of four lines of business including Comcast Cable, NBCUniversal, Comcast Spectator, and Comcast Ventures. With the addition of NBCUniversal and Universal Studios in 2011, Comcast Corporation grew to five reportable business segments: cable communications, cable networks, broadcast television, filmed entertainment, and theme parks. As of December of 2016, Comcast’s two primary business are Comcast Cable and NBCUniversal accounting for nearly all the company’s revenue.

Comcast’s largest business is Comcast Cable, providing cable communications for residential and businesses, representing 66 percent of Comcast’s revenue. Comcast’s

cable communications is the provider of video, voice, and high-speed internet services to residential customers under the Xfinity brand. Comcast’s cable communications also provides these services for businesses in addition to advertising. As of December 2016, video services provided access to over 100,000 options, of which 40,000 are in high definition. The programming for video services is provided by national broadcast networks, local broadcast stations, and national and regional cable networks, as well as government and public access programming. Video services also offer levels of foreign-language programing. Comcast’s newest offering for video services is the X1 platform, providing customers with integrated search functionality, personalized recommendations, and access to third-party internet applications such as Netflix. Comcast’s voice services include unlimited or usage-based local and domestic calling. Comcast offers voice services to all-sized business. High-speed internet services have download speeds that range from 10 megabytes per second to fiber-based speeds up to 2 gigabytes per second. Internet services include access to email, an address book, calendars and online security.
The other primary line of business is NBCUniversal.

Acquired in 2011, NBCUniversal is comprised of cable networks, broadcast television, filmed entertainment, and theme parks. The cable networks segment is made up of 16 national cable networks, 15 regional sports and news networks, and over 60 international channels. The most popular cable networks are Bravo Media, Sprout, and the USA Network. NBCUniversal’s broadcast television is the nation’s first national broadcast network, founded in 1926. Broadcast television network provides viewers with a NBC’s national programming as well as local programming from more than 200 affiliate stations. Through NBCUniversal’s Spanish language broadcast network, Telemundo, reaches United States Hispanic viewers in 210 markets through 17 owned stations. Telemundo is the second largest worldwide Spanish content provider operating in over 100 countries in over 35 languages. In 2011, Comcast began an effort to launch 10 new independent television networks over the next eight years. Comcast’s efforts to expand this segment has paid dividends through the ____. Next, Comcast’s broadcast television is the third largest reportable business segment for Comcast. The broadcast television segment operates the NBC and Telemundo broadcast networks. The broadcast television distributes entertainment, news and sports programming that reaches virtually all United States households. As of December 2016, Comcast’s broadcast television segment owned rights to over 100,000 episodes of content. More importantly, Comcast reached broadcasting deals with the Olympic Games, NASCAR, National Football League, National Hockey League, as well as other sports leagues. Next, Comcast’s filmed entertainment segment produces, acquires, markets and distributes filmed entertainment across the world, and it also develops, produces and licenses live stage plays (Reuter__). Comcast’s films are produced under the Universal Pictures, Illumination and Focus Features

names, and Dreamworks Animation. As of December 2016, Comcast’s film library comprised of 5,000 movies over a wide array of genres. Comcast’s final reportable business segment is the theme park business. Comcast’s theme parks segment consists primarily of Universal theme parks in Florida and California. However, Comcast has recently started to expand this business segment with the building of Universal Studios in Japan set to open in 2019.
The last two lines of business are Comcast Spectacor and Comcast Ventures. Comcast Spectacor was formed in June of 2015 with the assimilation of Global Spectrum, Ovations Food Services, and Paciolan into one brand: Spectra. Spectra possesses three lines of business: venue management, food services and hospitality, and ticketing and fan engagement. As of 2016, Spectra venue management delivers over 15,000 events a year to over 23 million guest. While, Spectra food services and hospitality manages 250,000 annual events serving more than 30 million guest a year. Ticketing and fan engagement in 2016, accounted for over 500 live entertainment organizations and over 120 million tickets sold per year (Comcast Spectacor, 2017). Comcast Ventures was founded in 1999 as Comcast Interactive Capital. Comcast Ventures offer entrepreneurs the resources and expertise of Comcast Corporation that drives the success by the returns of the portfolio. Through Comcast Cable, NBCUniversal, Comcast Spectacor, and Comcast Ventures, Comcast has built a media giant that is second to none (Comcast Ventures, 2017).