Comcast Cable was founded in Tupelo, Mississippi by Ralph Roberts, working with Julian Brodsky and Dan Aaron, in 1963 through purchasing another cable company that had 1,200 subscribers (Comcast Business, n.d.). Comcast began publicly trading their stock in 1972 (Comcast Business, n.d.).
Comcast achieved their first expansion in 1986 with the purchase of a “26 percent interest in Group W Cable” (Comcast Business, n.d., para3). This interest purchase led to Comcast doubling the number of customers they served (Comcast Business, n.d.). They entered another expansion through purchasing “50 percent of Storer Communications, Inc.” (Comcast Business, n.d., para4). With the purchase of 50 percent interest Comcast became one of the top five
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Revised Mission Statement
Comcast’s revised mission statement is: We will continue to shape the future of media and technology, our employees will provide superior customer service and earn the respect and trust of our customers, our shareholders, and members of the communities we serve. Only through providing superior customer service will Comcast earn the respect and trust of their customers. According to the American Customer Satisfaction Index (ACSI) Comcast currently has only a 70.1 percent customer satisfaction rating (ACSI, 2016). Through increasing customer satisfaction, Comcast will prove superior to their competitors.
Current Vision Statement
Comcast’s currently has a vision statement that reads: “As Comcast evolves, we continue to look to the future - seeking out new communications technology, new opportunities, and more choices. We want to continue to provide people with the communications products and services that connect them to what’s important in their lives.” (Makingafortune.biz, 2015,
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Our company will continue providing communities with the technology and services they deem necessary to remain connected in their
By the acquisition, Comcast was clearly investing in content; this is a huge transformation for Comcast. This acquisition signals that they want to get bigger ...
In the past decade, there have been considerable amounts of development throughout Baltimore, while poor communities still look untouched. Some economic strengths in Baltimore City are the health care facilities that are readily available throughout Baltimore. These healthcare facilities are affiliated with major universities that continue to drive Baltimore's economy and in some way drain Baltimore's economy. A weakness is that there are so many poor, unemployed citizens living in Baltimore. As taxes have been increasing, the cost of living is extremely high in Baltimore, causing it to be a very unaffordable place to live. “A worker in Baltimore City needs to make $24.06 per hour in order to afford the fair market rent and utilities of a two
Comcast Cable’s intent during the next five years is to continue increasing their market share by providing superior customer service to their existing customers and any potential customers. They will continue building their customer base through increasing residential and business service accounts. Comcast will continue
Television, the phone, and the internet. These inventions have uniquely shaped the 20th century and have led to the 21st century being known as the age of information. These services are the primary ways we communicate, express ourselves, and reach out in our ever increasing global world. In the United States, these services are provided by a number of different firms, chief among them is Comcast, being the largest provider of Cable and internet in America, and a large telephone provider. Next to it stands Time Warner Cable, the second largest provider of cable in the United States. The decision for Comcast to buy Time Warner Cable for forty-five billion dollars in 2014 has led to many criticizing the merger, calling it a monopoly. Others have called the whole cable system an oligopoly. For it to be a monopoly or an oligopoly, it would have to fit their respective categories. The merger between Comcast and Time Warner Cable would not create a true monopoly, but would give it significant market power because it has monopoly resources and can be considered a natural monopoly. It will also further its power in a market dominated by oligopolies. People argue that it is not a danger to Americans for this merger to happen, but when one looks at the practices Comcast already uses, it paints
...ies Sprint can also merge with Comcast and start their dish network capabilities. This would really attract them to other customers and cover more ground in service. They have to improve their customer service which is the number one issue they had for ears. So training employees to have exceptional customer service will help them in the long run to keep their customers.
Service/Satisfaction- AT&T has settle to be adequate in Customer Service by changing is “Customer Rules” to just “Earning Industry Leading Retention”. Although they have made tremendous strides in reducing their churn from 2.1% to 1.6% in two years validating their commitment to provide a better system to their customers after the merger.
Comcast Corporation is a company that specializes in cable networking and high speed internet access for residential and commercial customers. “Comcast Creates More Than 5,500 New Jobs as Part of Multi-Year Customer Experience Transformation” (Comcast.com, 2015). I spent a total of three years working for them in a call center atmosphere before relocating my family. This job was one of my most memorable and enjoyable mainly because they followed the management practices which allowed everyone to function efficiently. Nominally “The primary function for most call centers, also known as ‘inbound’ call centers, is to receive telephone calls initiated by customers. Inbound call centers typically spend 60–80% of their budget on staff members who handle phone calls” (der Horst, et al., 2012, 435). My days were spent with between eight to twelve hours a day attached to a desk and phone system monitoring all aspects of job performance. Comcast “today announced a new, multi-year plan to reinvent the customer experience and to create a culture focused on exceeding customers’ expectations, at all levels of the company. The plan centers on looking at every decision through a customer lens and making measureable changes and improvements across the company” ...
S. W. O. T. Analysis Strengths:.. ? Netflix provides a subscription-style e-commerce service. Over 95% of customers pay at least $17.99 a month, which includes unlimited rentals with up to three titles at a time. A comparably low monthly fee, allows Netflix to lead the market share of online DVD rentals while competing with traditional brick and mortar rental stores. Meanwhile, Netflix might keep the customers who try the service and happy with it continue paying the monthly fee.
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.
In 1972, Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation's first pay-TV network, Home Box Office (HBO). This venture led to the creation of a national satellite distribution system that used a newly approved domestic satellite transmission. Satellites changed the business dramatically, paving the way for the explosive growth of program networks.
In 2000 Blockbuster had the opportunity to purchase rival, Netflix but failed to envision Netflix’s potential. The founder of Netflix, Reed Hastings, met with then CEO of Blockbuster, John Antioco, to discuss selling a forty-nine percent stake in Netflix to Blockbuster. The deal would have cost Blockbuster a mere $50 million in comparison to their $6 billion yearly in revenue. At the time technological and dot com stocks had taken a serious tumble and Blockbuster was skeptical of Netflix’s future. Instead of acquiring Netflix, Blockbuster signed a twenty year deal with Enron to deliver pay per view movies. Enron filed for bankruptcy one year later. In 2004 Blockbuster launched their own DVD by mail service but it was too late to catch Netflix. Netflix has continued to grow and in 2010 surpassed Blockbuster in market share.
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The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....