Swot Analysis Of Savory Snacks

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Target Market Demographics:
The target market for savory snacks consists primarily of young adults aged between 25 and 34. This group accounts for 17% of the savory snack consumers in Brazil. Research shows that one of the key influences behind savory snack consumption is the desire to find a snack that offers more fun and enjoyment than other snacks available. This desire accounts for 20% of the savory snack consumption by volume in Brazil. Two other factors revealed important by the same research are relaxation and “me-time”. 18% of the consumers who participated in this research noted that these two factors are important considerations to them. Due to these consumer preferences the market is expected to grow and offer a wider variety of flavors and textures. Twistos having a unique texture in comparison to what is currently available on the market will have a first movers advantage and can create a whole new category of savory snacks.
SWOT analysis:
The most important strength of Frito-Lay is being under the umbrella of PepsiCo, a multinational corporation that has funds available to get Twistos to the market faster and more efficiently than smaller firms. They are also capable of acquiring smaller firms who are unable to compete with them. A great example of this is when PepsiCo Acquired Mabel, a leading producer of cookies, crackers and snacks in Brazil in 2011. Another Strength is the proven quality of Frito-Lay snacks in Brazil such as Doritos, Cheetos, and Lay’s. The loyal consumers of these snacks are already familiar with the quality offered by Frito-Lay and are more likely to try Twistos over savory snacks offered by a less familiar brand. For the consumers unfamiliar with Frito-Lay products, Twistos can benefit from ...

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...ir parents grew up with, it will be difficult to compete with them as they have established a loyal customer base. The only way to attract this group of consumers is by marketing Twistos as a healthier alternative.
Pipoca Maroca is a Brazilian company, which started its production in 1986. Although they do not offer a large variety of products, we consider them competition since they also advertise their salty snacks as a healthy option and they target the same consumers as Twistos. In 2004, they started offering Pipoca Diet and Pipoca Fitness. The reasoning behind these two snacks is to offer a product that is safe for consumers who have health restrictions. All three companies mentioned above provide some products that can compete with Twistos. On the other hand Twistos will be the only product on the Brazilian market with its unique texture and taste.

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