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What is the importance of food quality evaluation
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SWOT ANALYSIS OF CURRY ON FLAME RESTAURANT
STRENGTHS: Taste and quality of their food Experienced and well educated staff There venue of the restaurant since it’s the only one north and south Indian cuisine for the Indian communities living in the nearby Prices are very fair due to which it’s gaining popularity
WEAKNESSES: Very less staff Not properly organized seating arrangements small outlet doesn’t handle lot of guests
OPPORTUNITIES: NO COMPETITORS ( good time to gradually climb the ladder) Good time to build their
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Also known as the 4 P's of marketing, the mix includes an assessment of the roles your product, place or distribution, price and promotion play in your overall approach to marketing.
Product: The most important thing is your product. The success rate of your business totally depends on your product. If your product is good, then nothing to worry about. But if there is a compromise made in the quality of the product in any way, then don’t need to wait for the results as they are obvious. The customer’s buying habits are also a factor that influence the success rate of a product.
Price: Price is a factor which is very carefully needed to be set. It must be a value for money offer for customers to buy. It cannot be set higher than this, people may not buy and if it is set lower, than you will have to face the losses. At the same time there are many issues based on which a company determines the price and that is not limited just to the cost of manufacturing it. These other factors include the perceived value of the product in the customer's mind, the market share of the business, competition and even local tax regulations and distribution and logistic costs. Then there are issues such as seasonal fluctuations that also need to be
Price increases in the raw material mean that prices needed to be increased, but customers were still willing to pay for a quality product.
Cheesecake Factory can initiate an environmental responsibility activity in the community within which it operates. This would form part of its corporate social responsibilities. The endeavor can include contributing, either directly or indirectly, to researches aimed at producing eco-friendly solutions in the hospitality sector.
In marketing there is a mix which consists of types and amounts of controllable variable that a company will use over time. (Wensveen, 2011) The four variables are known as the “Four P’s”, these variables are:
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
Internal resource is the first consideration that can lead to sustainable competitive advantage and Resource –Based View (RBV) is a theory that usefully helps a firm focus on internal resources (Kraaijenbrink, Spender & Aard, 2010). According to RBV (Valuable, Rare, hard to imitate and non-substitutable), companies have different tangible and intangible resources, these resources can be transformed into unique ability, this special ability cannot flow between firms and rival firms and difficult to reproduce. These unique resources and abilities are the source of enterprise sustainable competitive advantage. In this part, Starbucks and Apple are worth to be analyzed by RBV.
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product. All the elements of the marketing mix influence each other. They contribute to the business plan for a company and if managed correctly, can give it a great success. In order to successfully master marketing mix, it needs understanding,
Table of Contents Executive Summary ………………………………………………………………………………3 Location and Role………………………………………………………………………………… .4 Competition with other shopping centres…………………………………………….5 Map of local businesses ……………………………………………………………………6-7 Competition between the businesses within the centre………………………8 SWOT diagram …………………………………………………………………………………….9 Application …………………………………………………………………………………………10 Appendices …………………………………………………………………………………………11 Bibliography………………………………………………………………………………………… 12 Executive Summary
“In 1960, McCarthy expanded what Neil Borden had previously coined the Marketing Mix [1] (now often associated with the "4 Ps") as 4 controllable variables the company puts together to satisfy a target market: product, price, place and promotion.[2]”
The marketing mix is important to the sport industry because it allows a sport marketer to better understand the market they are selling in, and enables a sport marketer to generate an increase in revenue. The marketing mix contains the four p’s, which include: product, price, place and promotion. Each of the p’s in the marketing mix are all vitally important because they are what you are selling, why you are selling, where you sell it at, and how you promote what a sport marketer is selling. The marketing mix is essential to the sports industry because it enables a sport marketer to better understand their product, and improve sales.
Looking for an oasis in the busy city of Surabaya, Indonesia? Surely there are so many hotels to choose, but what is your type of hotel? Some people prefer to stay in a tall hotel where the room is located on a higher floor so that they can have better city view from the window. Well, that’s what you can expect from most 4 or 5-star hotels in Surabaya, as most are tall hotels with more than 10 floors.
In this assignment, I chose to conduct a SWOT (strengths, weaknesses, opportunities and threats) analysis on a bakery company in Kedah called Kek Sayang. Kek Sayang is a family based business. It is also the oldest bakery in Alor Setar. It started with a really small vendor established on 1st January 1980. On 2002, it has transformed to a boutique bakery. On 2006, the shop has been renovated to include a small portion of cafe-sort to cater all kind of customer. It sells varieties of handmade cakes, buns, pastries and cookies. Later on, the menu extended to drinks which include coffee, smoothies and milkshakes. Its vision is to be the best Bakery in Kedah. Thus, only the finest ingredients are used and artisan techniques are applied
Hospitality is about serving the guests to provide them with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of central tenets of Indian culture since times immemorial. In India, the guest is treated with utmost warmth and respect and is provided the best services.
A marketing mix is what businesses use to detail the main functions of business marketing and do into further explanation as of how those functions influence the success or failure of a business. There are several different marketing mix tools, the four P’s is a very useful tool explaining the main functions of a marketing mix. A basic way of describing the marketing mix is the four P’s: Product,Place, Price, Promotion. A very important part of understanding how to use this tool is asking yourself questions that will help you understand each individual part of the marketing mix. Many people use this process to check their existing business to see if there are improvements to be made. The four P’s marketing mix system could also be used before starting a new business or offering a new product to give yourself guidelines on how to run your new business.
This café provide lot of food varieties and cold drinks and coffee for new daily customer on cheap rate.
The factors that have a great influence on marketing management, marketers’ business decision-making, and their relationship with customers include macro- and micro-environment, and the latter in turn includes the concept of so-called “4 P’s” (i.e., product, place, promotion, and price). Micro-environment is also referred to as “immediate environment” and stands for the factors that are literally “close” to a certain company: its suppliers, customers, intermediaries (e.g., advertising agencies), and competitors (“Marketing environment,” n.d.) Four P’s are also called “the marketing mix,” and their most widely used interpretation belongs to McCarthy (Blythe, 2008). The marketing mix indicates the four aspects of how to make your business profitable and yourself proficient as a marketing specialist. As Cannon (1992) pointed out, “The marketing mix is the set of controllable variables that the firm can use to influence the buyer’s response.” First, the business person needs to understand what the product of consumer’s desire is. It is obvious that “an undesired product” will not be sold. Producers, however, may invent something that consumers even did not expect to have but really wanted, at least, unconscious...