Business Strategy Analysis
Blackmores Ltd is well known for being Australia’s leading natural health organisation (Blackmores 2014). In fact, Blackmores has been awarded the most trusted brand, eight years in a row (Blackmores 2016). For this to occur, the company has maintained a high standard in differentiating themselves - a competitive advantage that successfully supports the business, reflected through increased profits and revenues.
Such success includes strategies to focus on customers, continue to expand into the Asia market, uphold product leadership and achieve operational effectiveness (Blackmores Annual Report 2016).
Key Success Factors
Customer Centricity - focus to encourage Australian trade through strong relationships with
…show more content…
15) in order to optimize the benefits (Blackmores 2016). Blackmores have done this by doubling the capacity of supply chain challenges and doubling the progress of production productivity to generate the maximum profits (Blackmores Annual Report 2016). With other strategies such as devoting more money into automation, needed staff, staff training and extending to stronger suppliers (Blackmores Annual Report 2016). Blackmores have also invested into the latest technology for example, robotics and mutli-head counters to save time, money and as a result efficiency to increase profits in the long run, or a great advantage for meeting the great demand in …show more content…
Providing shared knowledge online through social media and their website
Incorporating the brand purpose within the organisation.
Evaluation
Blackmore have evolved over the year, with many different strategies as shown above, which can transform the business. Given that 51.7% of revenue as of 30th of June 2016 (IBIS World 2017) indicates that current performance is sustainable with challenges faced under control.
Blackmores is notably one of the trusted and reputable brands, for that reason, there is a likely chance for the business to be sustainable in the future. Given that the company has not only expanded their product line to infant formula but as well as widen their markets overseas, especially towards the strong demand in the Asian market.
However, due to the fact, there were a few challenges that can lose some of the Chinese consumers due to importation costs and not all products are registered, this can be overcome with the stronger Australian dollar.
With that in mind, there is always a need to focus on the health and wellbeing of oneself, a recurring issue society
Because of external pressures from both competition and uncertainty about their primary tour, which accounts for 66.7% of their income, Black Water Rafting must diversify their offerings to customers to ensure future growth and a competitive advantage.
... fashion industry. I believe through all of their marketing tactics and great leadership they will continue to thrive. Although I am not a customer of the brand, I have found great interest in completing this product to explore and expand and broaden my fashion in the brand. The company has had consistent sales increase and if it continues to utilize its business plans wisely, I believe it will continue to increase.
First, even though Black & Decker has a good brand perception in general, are considered to be among the powerful brand names in the world and considered to have the highest quality product in the industry, they were perceived badly by the tradesmen segment. Some trade people viewed all Black & Decker as for use at home rather than on the job. The tradesmen considers Makita to have a good baseline options in all majors categories, hence being their firs option and others brands as having particular product strengths. Thus, the customers in this segments were not identifying themselves to the products that Black & Decker proposes to them.
Black & Decker (B&D) is a global manufacturer and the world’s largest producer of power tools, power tool accessories, electric lawn and garden tools, and residential security hardware. The company was a pioneer in innovation and development of power tools and has used that position to build strong brand names that enjoy worldwide recognition. Key Causes for Poor Performance in the Professional-Tradesmen Segment The reason B&D has performed poorly in the professional-tradesmen segment is due to the positioning of the B&D brand in this segment. Poor positioning of the brand has resulted in customer confusion and negatively impacted customer perception of the brand in terms of being a quality product. B&D Performance in the Power Tool Industry Overall Any adjustments to B&D’s strategy in the professional-tradesmen segment must not have an adverse impact on their success in the consumer or professional-industrial segments. Therefore, a thorough understanding of the needs of each segment will be important in building a viable strategy to challenge Makita in the professional-tradesmen segment, while continuing to maintain share in the other two segments. _Consumer _Segment Professional-Tradesmen Segment This category consists of professionals who are buying a product for their own use on a job site. Their livelihood depends on the quality and performance, as well as the reflection on their skills that using a particular tool brings from others on the job site. Since they are purchasing their own tools, this segment needs this high quality performance at a reasonable price. However, since Makita and Milwaukee are both priced higher than B&D and are seeing greater success in this category, tradesmen are clearly willing to pay more for a product they perceive will be more effective for their use. Key needs for this market segment include: Performance and quality - {text:change} does the job needed to be done, doesn’t break down, produces high-quality results and more efficiently gets the job done. Reliability and durability - does the job every time and can be used for an extended period of heavy continual use. Safety Support from the Manufacturer – if the product breaks or performs poorly, access to replacement parts and service will be key in maximizing performance up-time.
Coming together as one is an essential to promote the health that is needed in order to define the
Johnson & Johnson is one of the most successful companies and it can still be if it maintains doing the right thing continuously. They should keep being smart and fast decision makers to always be on top and ahead of their competitors.
BHP Billiton is the most successful company throughout the world by using unchanged strategies in their business. They have a strategy to operate large, low cost, expandable, and upstream commodities by using raw materials, geography, different assets and market, which give them a superior marginal costs throughout economic and commodity cycles for several years. They put the security of their workers first and supporting them by providing various facilities (see appendix 1). Their diversification makes the easy cash flow system by reducing the exposure to any one commodity and give for more identifiable and great financial performances. To become more successful BHP have heaps of human resources or workforce which reflect their values and communities. They have aim to recruit and attract other people who make their organization successful and thrive on working in teams and going to their extra miles to give their best. Moreover, they are committed to meet the changing needs of their customers. They have world class portfolio of growth option that will make them able to plan for a short term and long term goals and continuing them to create value for their shareholders which BHP more powerful (BHP Billiton, 2014). By using these all measures BHP Billiton kept its solid position in the nine month period till the end of March 2014 with the record of production attained for four items and at 10 operations. In aggregate, processing expanded by 10% for throughout the period what's more is required to develop by 16% over the two years to the end of the 2015 fiscal year. For further development BHP having a plan to start new projects where they pursuing a higher rate of returns on incremental investment and increasing inter...
Our commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.
withstanding a large recession, and commanding high market share. In the last five years, the company’s
Team building and collaboration. This is the value for which they have chosen to embrace the big ideas from everywhere, all the respect for all individuals. Innovation, customer and consumer needs of spotting this simple, where creative solutions to meet them. They have a Compelling Vision-is, where is to create a path to Achieve it to de fine a sustainable future. Strives for is results-
Along the years, the company has been coming up with new and better products that has defferintiated from the rest based on its own methods and recipes.
...pportunities available in order to succeed. They are taking critical steps to meet nutritional needs in some of the most emerging growth markets in the world and continue making better returns for the farmer shareholders in New Zealand. Fonterra’s group strategy targets growth in terms of both volumes and value by aiming emerging markets, as in China, and products that meet rising demand of consumers for dairy nutrition. The company have established the following seven key strategic pathways.
... this and their marketing strategy will be key if they are to remain viable, grow and compete in the market.
healthy is a major component in ones’ overall wellbeing, more so mentally, but being healthy
We should also take note about our intellectual health. This refers to our cognitive skills and ability to improve one’s quality life and it is our ability to analyze, evaluate, reason out and make wise and rational decisions. Setting S.M.A.R.T. goals, having self-affirmations, reading something like books for fun, writing down our thoughts frequently, avoiding alcohol or drugs, solving some puzzles and maintaining a positive or open mind towards problems and conflicts are ways to become a mentally healthy