Black & Decker

1054 Words3 Pages

Black & Decker

Black & Decker (B&D) is a global manufacturer and the world’s largest producer of power tools, power tool accessories, electric lawn and garden tools, and residential security hardware. The company was a pioneer in innovation and development of power tools and has used that position to build strong brand names that enjoy worldwide recognition. Key Causes for Poor Performance in the Professional-Tradesmen Segment The reason B&D has performed poorly in the professional-tradesmen segment is due to the positioning of the B&D brand in this segment. Poor positioning of the brand has resulted in customer confusion and negatively impacted customer perception of the brand in terms of being a quality product. B&D Performance in the Power Tool Industry Overall Any adjustments to B&D’s strategy in the professional-tradesmen segment must not have an adverse impact on their success in the consumer or professional-industrial segments. Therefore, a thorough understanding of the needs of each segment will be important in building a viable strategy to challenge Makita in the professional-tradesmen segment, while continuing to maintain share in the other two segments. _Consumer _Segment Professional-Tradesmen Segment This category consists of professionals who are buying a product for their own use on a job site. Their livelihood depends on the quality and performance, as well as the reflection on their skills that using a particular tool brings from others on the job site. Since they are purchasing their own tools, this segment needs this high quality performance at a reasonable price. However, since Makita and Milwaukee are both priced higher than B&D and are seeing greater success in this category, tradesmen are clearly willing to pay more for a product they perceive will be more effective for their use. Key needs for this market segment include: Performance and quality - {text:change} does the job needed to be done, doesn’t break down, produces high-quality results and more efficiently gets the job done. Reliability and durability - does the job every time and can be used for an extended period of heavy continual use. Safety Support from the Manufacturer – if the product breaks or performs poorly, access to replacement parts and service will be key in maximizing performance up-time.

Show More
Related

  • Unethical Unloading of Stirling Bride Tools

    1156 Words  | 3 Pages

    Stirling Bridge had been a thriving power tool business for over 100 years. The company had sold and distributed power tools and equipment all over the U.S., Europe, and third world countries. Recently one of Stirling Bridge’s top selling products, the Braveheart power tool line, came under attack when consumer agencies conducted research and found many consumers who purchased the power tools were experiencing significant harm and personal injury after use. Stirling Bridge (STIRLING BRIDGE) had identified potential safety concerns with their power tools and hired an independent research company to investigate why consumers were being injured using their power tools, well before the company came under the attack of public agencies.

    Read More

  • Lowe's Weaknesses

    1658 Words  | 4 Pages

    Opening its doors for the first time in 1946, Lowe’s is now the second largest home improvement chain in the world, operating over 1,800 stores in the United States, generating $56.2 billion in sales and $2.6 billion in net income for 2014 (Lowes Newsroom, 2015). Employing around 265,000 personal making them one of the top employers in the nation, there is no question that Lowe’s must be doing something right. According to Lowes Newsroom, “Lowe’s professional customers represent approximately 30 percent of total sales, approximately 16 million retail and professional customers are served each week. (2015, para 3) “Never Stop Improving”, is Lowe’s slogan; encouraging employees and customers to work together to maximize their in store

    Read More

  • Dave And Busters Inc

    1745 Words  | 4 Pages

    The need among Americans to be diverted in ever more imaginative ways -- through high-thrill parks, virtual reality arcades, and theme restaurants, plays right into the hands of Dave Corriveau and Buster Corley, co-founders and CEO’s of Dave and Busters. The duo’s 50,000 square foot complexes include pool hall, an eye popping, cutting edge midway arcade, a formal restaurant, a casual diner, a sports bar and a nightclub rolled into one sprawling complex. In business since 1990, this is a high energy, highly efficient operation that’s comparable to a Vegas extravaganza. As a matter of fact there are even “for fun” cashless blackjack tables, with fake $10,000 chips. Pricey, but not outrageous, and you get value for your money.

    Read More

  • Why Black and Decker Loses in the Tradesmen' Market

    557 Words  | 2 Pages

    Black & Decker’s 9% share versus Makita’s 50% in the tradesmen segment is caused by three reasons, the brand perception, the new distribution channels and the tool’s color.

    Read More

  • Executive Summary of Camar Automotive Hoist

    563 Words  | 2 Pages

    Camar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor lift producer on international wheel alignment markets; and transfers its focus mainly on the US and the European Union markets. Our suggestion is to spotlight the US market by working closely with the wholesalers instead of using a direct sales-force; while exporting products to Europe by means of indirect exportation instead of through other ventures. By doing this, the company will efficiently allocate its resources and achieve its goal of sustaining growth gradually with low risks. The Canadian market potential is limited thus we believe that US market is a quick growth opportunity for us immediately with low risks while exploring the EU now will allow us to search for long term future growth.

    Read More

  • The Holland and Barrett Brands

    1792 Words  | 4 Pages

    Brand; - brand is known as uniqueness in term of what products or service the company provides. Brand is also set of insight or image that represents seller. Brand defines symbol, name, term or feature of company’s service or goods. Example of popular brand is apple, Amazon and Samsung.

    Read More

  • Marketing Strategy Of Lawn Mower

    1052 Words  | 3 Pages

    There are a wide variety of products that have been created over the course of the last decade that have influenced the way that we live our day to day lives. Another product that could greatly revolutionize the world we live in would be a lawn mower that mowed your lawn by itself. This product will have a very distinctive strategy in forming its target market, product strategy, distribution strategy, pricing strategy, promotional strategy, and lastly its competitive analysis.

    Read More

  • The Boeing Company

    9144 Words  | 19 Pages

    Our commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.

    Read More

  • Tesla Motors Marketing Challenges

    715 Words  | 2 Pages

    This work will determine the baseline of the current market situation for the company, which is essential for any further exercise and analysis. To understand how the business model correlates with the product marketing, need to see if there is any evident cause-effect relationship between product characteristics and the nature of the product company. If such correlation exists, it will be important to see the transition of such characteristics into the company marketing strategy. It can show how company’s strategies can be successfully addressed in a real-world scenario. Both internal and external analysis, SWOT matrix will help to determine the company’s current market position.

    Read More

  • Miles And Snow Strategy Analysis

    856 Words  | 2 Pages

    Miles and Snow analyze the strategies of a business unit by classifying them as one of four specific strategic types: prospectors, defenders, analyzers, and reactors (Parnell, 2014). Under Miles and Snow’s strategy, prospectors strategize how to bring new products, designs and innovation to their specific industry. They are the ones who react quickly to changes in the market and are constantly looking for at ways to develop new products and services. Parnell (2014) relays that prospectors often seek first-mover advantage; meaning that they are quick to take their product to market in an attempt to gain an advantage over their competition by being first to present a new or original product. They practice product differentiation. Defenders, on

    Read More

  • budget

    1447 Words  | 3 Pages

    1. As mentioned Toyota is one of the top leading car companies due to their business strategy or plan being focused on the quality of their products for their customers. Now what do you think would have happened if Toyota did not choose to have quality as their main goal but instead they were more focused on low cost of expenses as being the most important factor in their business plan or strategy? With this scenario for Toyota's operations, their parts that are being used in their vehicles would not be as good of quality, due to the fact that they are getting these parts from the manufacturer that is going to be of cheapest cost to them. Well we all know that when something is cheap and inexpensive, it does not mean that it is always the most reliable and it may create more problems for Toyota in the future. With that being said there is a very good possibility that customers who purchase vehicles from Toyota will have problems with them more frequently due to the lower quality parts being used. Then when the customers bring their vehicles back with problems, Toyota is going to replace the non functioning part with another cheap and inexpensive part, allowing them to save money, instead of putting a quality part in. Another factor that would hinder the success of the business would be the fact that the company is going to be spending as little money as possible on the required tools that the vehicle mechanics at Toyota need in order to repair their vehicles when maintenance is required, resulting in the possibility that the employees will not being able to accomplish all the necessary maintenance or repairs to the highest standards or best of their ability due to having limited tools. If the necessary resources are no...

    Read More

  • Hewlett Packard

    821 Words  | 2 Pages

    My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )

    Read More

  • Product Information Management Case Study

    1082 Words  | 3 Pages

    NHP is a leading provider of industrial electrical engineering products which they take to the market in Australia and New Zealand. Their primary focus is on switchgear and automation products, but they have a huge range of items from climate control systems to solar panels. NHP cements their place as a leader in the industry by providing outstanding customer and technical support services which ensure customers return in the future. The role this case study is based on is the product information management for all of the electrical products that NHP stocks. This position relates strongly electrical engineering as prior knowledge of the different aspects of products assists with the work. However,

    Read More

  • Branding In Marketing Essay

    2042 Words  | 5 Pages

    The ability of the management in positioning and establishing the product is a success in any company that operates for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and maintain a competitive edge among its competitor throughout the product differentiation is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing of a company. Effective branding strategy and strong brand name are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.

    Read More

  • Critical Appraisal Of Amazon.Com Current E-Business Strategy And Activities

    1477 Words  | 3 Pages

    Every organization uses different business strategies in order to remain in business. Some adopt customer- centric strategies; some uses strategies to maximize their profit. For a long time, many organizations have made quality as their selling point.

    Read More

More about Black & Decker

Open Document