Executive Summary of Camar Automotive Hoist

563 Words2 Pages

Executive Summary of Camar Automotive Hoist

Camar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor lift producer on international wheel alignment markets; and transfers its focus mainly on the US and the European Union markets. Our suggestion is to spotlight the US market by working closely with the wholesalers instead of using a direct sales-force; while exporting products to Europe by means of indirect exportation instead of through other ventures. By doing this, the company will efficiently allocate its resources and achieve its goal of sustaining growth gradually with low risks. The Canadian market potential is limited thus we believe that US market is a quick growth opportunity for us immediately with low risks while exploring the EU now will allow us to search for long term future growth.

The implementation of our strategic plan for the US market is to build our brand image with to the wholesalers by giving incentives to their representatives for working hard and selling our products. For the EU market, we will find distributors who are familiar with the market and familiarize them with our product.

Recommendation

For the next fiscal year we recommend that Cama...

Show More
Related

  • L'Oreal's Plenitude Line Promotion

    753 Words  | 2 Pages

    Entering a new market is always a big challenge. And a company should pay attention to how its market strategy can be perceived by the customers and influence their awareness and loyalty to the products.

    Read More

  • Analysis Of Bold New Camry

    900 Words  | 2 Pages

    What sounds delicious for lunch today? How about tacos? One bold decision leads to another in this ad in Better Homes and Gardens for the all new Toyota Camry. The Toyota Camry is the top mid-size sedan sold in America, so things can be boring when overly popular. The automobile industry is a very competitive market. The ad appeals to the reputation, reliability, dependability and durability of the Camry; with a new twist. A younger consumer wants those things, but needs to be reminded of the sportier, more fun, side. The campaign objectives are drawing in new clientele, increasing awareness of redesign, and increasing perception of the Camry image and styling. These new ads are entertaining, yet informative, many prospective new buyers that normally would not give Toyota a second thought. The young man sitting next to his car draws in people around his age, and the story told in the photo will urge readers to find out what exactly is going on

    Read More

  • Building a Shopping Center on Private or Public Land in Saida

    759 Words  | 2 Pages

    To do so, it is very essential to follow the marketing plan of this study and consider all the relevant analysis.

    Read More

  • The Alliance Between Honda And Rover

    2434 Words  | 5 Pages

    Honda, like other automotive companies, also came to the conclusion of firming a joint venture. At the moment, Honda was already famous for motorcycles in UK, but it was less well known in terms of the automobiles. While Honda’s cars enjoyed reputation for good quality and durability, the import restrictions limited its success it the European market. However, the European market was essential for the company’s global expansion. With the joint venture, Honda could avoid the restrictions on the import quota by assembling cars locally, because these cars would be considered locally produced. Moreover, a local partner could assumedly offer a better insight of the market.

    Read More

  • Phillips And Matsushita Case Study

    1665 Words  | 4 Pages

    Phillips built its success on a worldwide portfolio of responsive national organizations. The company chose to utilize a localization strategy. This means that they focused on altering the properties and characteristics of their product’s to suit the foreign market’s language, political, legal, and cultural differences. In order to concentrate on local responses, they used highly self-sufficient national organizations but further on adopted a strategy of having each singular product be limited to one specialized division.

    Read More

  • Strategic Planning Within General Electric

    911 Words  | 2 Pages

    The adaptation of the major business strategy to all the markets where the company’s products are presented.

    Read More

  • Marketing Plan For Pizza

    972 Words  | 2 Pages

    The business at hand is that of the sale of Pizza. It is hence in the industry of the fast food and hence its context is defined by the fast food industry. Pizza is a developing product that has gained much popularity among all walks of life but mostly among the youths. Pizza, being a food product, is perishable within a short period after production. The marketing plan is hence aimed at ensuring that the business attains a huge market that will ensure a smooth selling process of the Pizza (Manning, et al. 2015). The marketing plan entails the procedures and strategies that are fit for the organization to use to boost its sales and win customer loyalty.

    Read More

  • Levels Of Planning

    1709 Words  | 4 Pages

    Ford’s production plants rely on very high-tech computers and automated assembly. It takes a significant financial investment and time to reconfigure a production plant after a vehicle model is setup for assembly. Ford has made this mistake in the past and surprisingly hasn’t learned the valuable lesson as evidence from the hybrid revolution their missing out on today. Between 1927 and 1928, Ford set in motion their “1928 Plan” of establishing worldwide operations. Unfortunately, the strategic plan didn’t account for economic factors in Europe driving the demand for smaller vehicles. Henry Ford established plants in Europe for the larger North American model A. Their market share in 1929 was 5.7% in England and 7.2% in France (Dassbach, 1988). Economic changes can wreak havoc on a corporation’s bottom line and profitability as well as their brand.

    Read More

  • Standardization versus Adaptation

    2312 Words  | 5 Pages

    ... marketing strategies, their products or campaigns or face a hostile market, because it is not easy to “impose” a new product against consumers' special tastes and needs. In consequence, companies that tend to opt for standardisation, should also have in mind the strategy of adapted standardisation, that combines elements from both theories (Vrontis and Papasolomou, 2005). Adapted standardisation's slogan is “Think global, act local” and there are voices who argue that the best choice is to maintain the brand's core the same everywhere, allowing at the same time minor changes to the uniform marketing strategy in order to suit local preferences (de Chernatony, Halliburton and Bernath, 1995). Adaptation -at least of some sort- is more than often the key to success in “difficult” markets and it must be always considered as a viable option by all multinational firms.

    Read More

  • Strategic Marketing Strategy

    2276 Words  | 5 Pages

    This paper will detail a strategic marketing plan for a new product that is ready to “go to market”. A strategic marketing plan is important when presenting a new product or service because it ensures that the maximum amount of profit can be obtained for the product. A good strategic marketing plan provides focus and helps to pinpoint opportunities. A strategic marketing plan incorporates an executive summary, target marketing, place, product, pricing and promotional strategies, and a distribution plan.

    Read More

  • Product Market Expansion Strategy In The Apple Inc.

    1713 Words  | 4 Pages

    This strategy is very much about the business which is carried out as usual. In this strategy the marketer is focusing on both the product and the market opportunity.

    Read More

  • Nestle Case Study

    1314 Words  | 3 Pages

    Over a decade ago, Chris Johnson, Executive Vice President at Nestle, was presented with a huge project that would change the way Nestle operates. He established a “Global Business Excellence program, [which is] a worldwide initiative to implement a single set of procurement, distribution and sales management system (Steinert-Threlkeld)” and he was struggling to generate buy-in from managers. He had one chance to help managers ...

    Read More

  • Compare And Contrast Bmw And Mercedes Benz

    1638 Words  | 4 Pages

    Although promotional strategies seek to stimulate the selective demand. Both auto makers must market their product via television, radio, commercial, newspaper, or magazine adds. Mercedes-Benz incorporates e-business in their marketing strategy. They rely heavily upon Information and Communication technology. That is because consumers rely heavily upon electronic media for product and services information. Most of the time when consumers want to know what the latest trends are in the auto world they use the internet. E-business has help facilitate decision making, payments, documentation, communication and advertisement. BMW need to rely more on e-business as well. They are using an in-house strategy by focusing on the SWOT analysis and focusing on ways to increase sales, cutting cost, and meeting social and legal requirement. They want to use the strategic plan by using the 4 C’s Customers, collaborator, competition, and company. The 4 C’s is what they call their marketing mix and with this mix. This is the ready aim fire approach for BMW. They use this to identify with the customers, collaborate on the information they gathered by the consumers, review competition, and see how they can make the company better (Ovidijus,

    Read More

  • Management Problems Facing Multinational Corporations

    1385 Words  | 3 Pages

    Gogel, R. and Larreche, J.C. (1991). Pan-European Marketing: Combining Product Strength and Geographical Coverage. San Francisco, California: Jossey-Bass

    Read More

  • The Importance Of Hedonism

    1582 Words  | 4 Pages

    When choosing the marketing strategy an organization needs to recognize that the essential point of marketing is building profitable relationships with the target consumer, however, the organisation has numerous choices in planning their marketing strategy. A considerable number of corporations in the world define marketing as knowing the requirements/needs of the target market and convey through a different medium the idea that their product fulfils the consumer’s need better than the competition.

    Read More

More about Executive Summary of Camar Automotive Hoist

Open Document