Building a Shopping Center on Private or Public Land in Saida
This project is about investing $5,000,000.00 in building a shopping center on a private or public land in Saida. The construction of the building is about two years. Our company will operate this project for ten years starting the day when the mall is entirely finished.
After ten years of operating the mall, the entire building will be transferred to the owners of the land and our company is expected to make a certain profit (as estimated in the income statement on page 4)
To do so, it is very essential to follow the marketing plan of this study and consider all the relevant analysis.
WHY SAIDA ?
Saida is the capital of the south, a highly populated city that can be easily accessed from Ghazieh, nabatieh, Sour and other areas. In addition, the port of Saida will be opened in the next couple of years, this will increase and facilitate all business activities in that region.
WHY A MALL ?
In Saida there are lots of shops on the streets. Therefore, to "go shopping" people should either drive or walk a long distance in order to find what they are looking for.
Building a mall would be a wise solution to the above mentioned problem since it will enable people to go shopping under one big roof and park in one location.
Description of the Mall
Land: 4000 m2
Building on : 2000 m2
The mall will be composed of 9 floors. The ground floor and the first floor are 2000 m2 each and the rest of the building is composed of 8 stories, 800 m2 each.
The Mall will contain
· Shops
· Movie theatres
· Restaurants (one floor will contain around 15 international restaurants)
· One health club
· One supermarket
· Offices
COMPETITION
In Saida, the market is not highly competitive especially for a new business that is unique in its products and services. A shopping center with the above mentioned units will not face any major competition.
S.W.O.T. Analysis
Strengths Weaknesses
Increase cost of Eco-Friendly new building in Art District will be 150 million (“What we are about”, 2014).
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we are designing for. It has 20 parking slots in which all are available for customers.
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