Marketing Plan For Pizza

Sales and Marketing Plan

Student’s Name

Institution

Sales and Marketing Plan

Introduction

The business at hand is that of the sale of Pizza. It is hence in the industry of the fast food and hence its context is defined by the fast food industry. Pizza is a developing product that has gained much popularity among all walks of life but mostly among the youths. Pizza, being a food product, is perishable within a short period after production. The marketing plan is hence aimed at ensuring that the business attains a huge market that will ensure a smooth selling process of the Pizza (Manning, et al. 2015). The marketing plan entails the procedures and strategies that are fit for the organization to use to boost its sales and win customer loyalty.

Marketing message

The marketing message will assume the following outline.

Welcome to the fast food producing company that

This will enhance the attainment of the set objectives in line with the marketing obligations.

Recommendation

As a recommendation, the marketing process of the pizza industry needs to be reviewed from time to time by the upcoming needs and targets (Arnett, & Wittmann, 2014). This will enable the organization to be updated on the needs, requirements of the customers as well as the ever-rising cases of customer preference changes (Westwood, 2013). Every strategy that needs to be incorporated needs to be included in the planning process. The inception of such in the planning stage will enhance preparedness in the undertakings and hence success in the future is enhanced.

References

Arnett, D. B., & Wittmann, C. M. (2014). Improving marketing success: The role of tacit knowledge exchange between sales and marketing. Journal of Business Research, 67(3), 324-331.

Manning, G. L., Ahearne, M., Reece, B., & MacKenzie, H. H. (2015). Selling today: Creating customer value. Pearson