The Importance Of Hedonism

These days marketing is seen in a negative light; for some critics, it is connected with a hedonistic lifestyle. Hedonism is a moral framework that assesses the quest for delight as the most important thing. This paper underlines association between the consumer society, hedonism, and the ribbon of marketing being mindful or not for exploitative conduct among consumers.

This paper examines the claim that the present consumer society is hedonistic, due to a great extent of modern day marketing. A consumer society is characterised as one coordinated generally by the gathering and utilisation of material goods. In any case, hedonism is viewed as the appealing element of Western society to some extent. For example, “doing one's own particular

Hedonism, is typically regarded as a form of egoism where pleasure is the only thing considered good. With regard to consumers, no serious attempt is made to determine the full consequences of action but are rather they assumed to only ask: “Does it feel good?” This is narrow hedonism, which is considered the trait of the present consumer society. Thus, (Bourdieu) views fun ethic as being the norm in modern society due to the ethic of hard work being replaced by narrow hedonism; searching for delight with the verifiable thought of overabundance. Due to marketers exploiting this trend by focusing on selling through emotive words and images instead of product substance.

Critics of the consumer society consider hedonism to be a part consumer society as it is viewed as a driver for pleasure-seeking, and the concept of its absorbing nature is contained in criticisms of consumerism. Hedonism is not considered on the same level as addiction but above an ideology that exploits consumers, even though they may recognise the

There are similarities in the development of both consumerism and marketing, yet the studies cannot provide an affirm confirmation. However, neither is their clean enough evidence to be disprove.

When choosing the marketing strategy an organization needs to recognize that the essential point of marketing is building profitable relationships with the target consumer, however, the organisation has numerous choices in planning their marketing strategy. A considerable number of corporations in the world define marketing as knowing the requirements/needs of the target market and convey through a different medium the idea that their product fulfils the consumer’s need better than the competition.

In light of the theory which suggests that there are significant resemblances in the ascent of the hedonistic consumer and sophistication in the power of marketing efforts, the moral advertisers would be advised to move towards the societal marketing concept, a concept that recommends the marketing strategy to convey value in a way that it works in the favour of both the consumer and the society. If executed correctly this strategy could reap long-term profits by protecting both the society and the consumer inside a framework designed purely for this