Swot Analysis Of Hershey's

IV. Target Market

More than delicous products, Hershey’s has always been about goodness, whose simple objective has been to bring joy to people’s life through its high quality products. For more than 120 years Hershey’s has been committed working with high standards of ethichs and fairness. Since its bigginings, Hershey’s has demontrasted to be a respected company with uniqur principles, rewarding its workers with valuable benefits and its consumers with the best products.

Along the years, the company has been coming up with new and better products that has defferintiated from the rest based on its own methods and recipes.

The Hershey’s new Cookie Layer Crunch bar is for everybody that loves to enjoy a delicious chocolate candy at any time of the day, but more importantly to those that variety and textures are

3 – Oreo Milka Crunch bar

VI. Pricing

The prices of the Hershey’s Cookie Layer bar varies depending on the different sizes the product is presented.

Prices from stores like Walmart, Target, Kroger and even the online commerce giants Amazon and Ebay may differ a little bit, due to theri own promotion tactics. As we all know the United States is a free-market economy and it is highly competitive, each store execute their sales startegies to attract consumers.

The listed prices for the different sizes of the product (individually) are listed bellow:

- The two piece bar: $1.00 - $1.50
- The King Size with three pieces: $1.60 - $1.80
- The King XL bar (3.5 Oz): $2.20 – $2.50
- The bag of indivudually wrapped bars (6.3 Oz): $3.79 – $4.39

VII. Distribution

The Hershey company has many significant customers, however, wholesale dsitribution giant Mclane Company covers the 25% of the Hershey’s sales each year. It has become as the primary distributor of all Hershey’s products to Walmart. Also, Hershey’s has employeed well trained and professional full-time sales representatives and food brokers to peddle its products to all consumers