Idlewild And Soakzone Research Paper

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Idlewild & Soakzone Idlewild & Soakzone is the oldest amusement park in Pennsylvania. Today, Amusement Today recognizes Idlewild & Soakzone as the Best Children’s Park. (About Idewild, n.d.). The park has a rich history “Idlewild Park came into existence when William Darlington, owner of the property, gave "the right and privilege to occupy his land for picnic purposes or pleasure grounds" to Judge Thomas Mellon, owner of the Ligonier Valley Railroad. The date was May 1, 1878,” (About Idlewild, n.d.). Idlewild’s modest beginnings were for picnic grounds near the Ligonier Valley Railroad. The Darlington-Mellon agreement for development of the Park, “included campgrounds on both sides of the railroad right-of-way, an artificial lake created …show more content…

“During the first winter, major changes began to occur. Jumpin' Jungle, a children's area was added. Story Book Forest was no longer run as a separate operation and became, instead, one more attraction in the Idlewild Park entertainment complex. Historic Village, once located on the Ligonier side of Story Book Forest, was relocated to the center of the Park for the 1984 Season and was renamed Hootin' Holler'. With the ever-growing popularity across the country in water parks and attractions, 1985 saw the creation of the H20hhh Zone and the addition of Little Squirts eight years later. 1989 provided expansion across the Loyalhanna Creek with the addition of Mister Rogers' Neighborhood of Make-Believe and a trip on the Neighborhood Trolley. This area was expanded in 1990 to feature a new kiddieland area, Raccoon Lagoon,” (About Idlewild, n.d.). The 1980’s and early 1990’s were good for Idlewild Park expansion and added many rides and attraction that are staples in the park to this day. In the 1990’s Idlewild added the addition of “The Wild Mouse Coaster, and doubled the size of the water park leading to a new name, Idlewild & Soakzone,”(About Idlewild, …show more content…

As for the content of Hershey Park’s posts they focus on gearing up for the season, promoting their blog post, and the upcoming Springtime in the Park event. Strengths of Hershey’s social media strategy include interactivity with guests, promoting brand-generated content and reaching a broader spanning audience. The social media page makes an effort to respond and interact with guests. Also, they make a point to plug the Hershey Park blog and provide guests with insights about Hershey while enjoying the benefits of sharing brand-generated content. In addition, the Hershey Park social media pages have nearly 10 times as many followers as Idlewild’s

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