Swot Analysis Of Apple

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Performing SWOT Analysis on Apple Andreia Fields Grantham University To be successful in any company you have a series of steps that you’ll need to perform to see if the product or service you offer is viable in today’s market . A SWOT analysis is used to determine the strengths, weaknesses, opportunities and threats that a company would face . In this paper the focus will be a SWOT analysis of one of the biggest and most successful companies of our time, Apple Inc. Apple is a billion dollar company and is thus far Apple is one of the most well known companies. Why is that ? Apple has done some of the most brilliant marketing campaigns. but just like any company or product there is always room for growth and change . The first part of our SWOT analysis is the strength attributes . What has Apple done successfully ? Well for one they have products that almost every member of every family can utilize . You have the very popular Iphone , Ipad , Ipod , Mac books and Ihome products . Their processing speeds are among the best. Apple has been successful in promoting a lifestyle beyond the products it makes . They have made mini versions of there products as well as implemented apps that kids can use so that parents can easily transition their device into a kid friendly tool . Another popular and lucrative product is Itunes . Itunes has advanced to being the most popular way to stream music replacing the need for cds . Artist in the music industry are now more focused on their sales on Itunes than traditional music grade scaled like the Billboard chart for example . ... ... middle of paper ... ...ion , Apples a force to be reckoned with without a doubt . They will continue to lead in their industry. There is also opportunity to expand on better products and more innovative products . As mentioned in the introduction, Apple has much room for improvement. “To be number one and remain number one you have to create originality”. Apple must keep up with the changing times so that they remain a leader in portable electronics. Apple has the technology world secured and can continue to lead with the most accurate, most convenient, and fast acting electronics. Apple is successful due to the vision that was a dream and most people would call it “ the American Dream of Technology” . References Shaughnessy, Haydn. (2008, February 08). Solving Apple’s Innotivation Problem. Retrieved on 2014 March 30 www.forbes.com/sites/haydnshaughnessy/2013/02/08.

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