Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Marketing plan for apple product
Summary of apple marketing
Apple's marketing research
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Marketing plan for apple product
iPhone Marketing: Apple’s Illusion of Scarcity Apple Inc. is a company that has has had some major ups and downs over the course of its lifespan. From Apple’s initial spike in success in the late 70s, to its struggle to compete with Microsoft in the 90s, to eventually becoming one of the most dominant companies in existence with its shift in focus towards mobile devices. The timeline of Apple is a remarkable one, and having proved itself as a force to be reckoned with in the tech world for 40 years, one would expect that the company has come close to mastering its marketing, production, and distribution capabilities. This, however, proves not to be the case, as Apple has consistently failed to meet initial demand for its iPhone releases since …show more content…
Whether or not Apple really is engaging in this questionable marketing strategy or not, let’s cover the main idea of scarcity illusion. Scarcity, by definition, describes the global finiteness of resources. The phrase “you can’t always get what you want” sums up the concept fairly well. As Eveline Adomait states in her book, Cocktail Party Economics (2011), “Scarcity sits at the root of all economics in general and markets in particular” (p. 11). There is always a limited supply of something, meaning the item has a particular value that typically scales with its level of scarcity. When something is scarce, it has a high value, since there is not a large amount of it (and people are willing to pay more for the limited supply). Scarcity illusion is pretending that the good or service you are selling is in limited supply, increasing the demand (and value) for it. An example of this is when some online retailers claim there are “only two left” of a product. This compels the buyer to make an impulse purchase, since they are under the impression that the item is in high …show more content…
It is strange that a company with a $600 stock price had their pre-order capacities filled within one hour of sales. Despite the notice of delays, Apple still broke a company record at over two million units sold on the first day of sales for the new smartphone model (Dobby, 2012). To add to the idea of Apple creating false scarcity, even weeks after its release, the smartphone was also on order backlog for three weeks up to a month. This isn’t the only occurrence of Apple failing to meet customer demand on opening day: the tech giant also had very few phones up for purchase for the iPhone 6 and 6+ launch (Federico-O 'Murchu, 2014). Economic analyst Gene Munster’s survey on 80 Apple Stores found that 58 percent of models were in-stock on Nov. 14 [2014], with the other 42 percent not for sale. The report also found that the wait time for an iPhone 6+ even 60 days after launch was 3-4 weeks (as cited by Wolfe, 2014). In conclusion, a company as large and successful as Apple should be more than able to handle getting their newly released phones into paying customers’
Many people get excited when a new iPhone is about to be released. In addition, there are many customers who camp outside either the Apple store or their phone company store for days, just to get a hold of one. One thing many don’t realize is that its literally the same phone as previous ones. Thousands of people seriously think they’re paying for a new phone with better adjustments than the previous iPhone, instead of paying for a newly developed phone with a stronger iOS system and better features, not just little simple improvements. They end up paying for a phone that’s similar to the previous one.
Some experts in smartphones said iPhone are being less and less creative on designing the new phones, and no special features either. It have blamed on Steve Jobs passed away. If Apple need to keep its market leadership, it must have some change on both the hardware and software. First, there should be some breakthrough on their devices, the outlook of iPhone should imitate the market flow. For example, the screen of the iPhone should be bigger (even now iPhone 6/6s have bigger screen) and be ‘headphone-friendly’, other brand’s headphone can never be used on the iPhone, this is feature should be improve to let the customers feel new iPhone are much user-friendly than before to increase the sales and to keep its market share in a high
(2017). Apple turns 40: A timeline of the tech giant's evolution. NY Daily News. Retrieved 4 July 2017, from http://www.nydailynews.com/news/national/apple-turns-40-timeline-tech-giant-evolution-article-1.2581048
The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business skills to market what was to become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the enjoyment of some friends at a Homebrew Computer Club meeting. The Apple 1 developed in Steve Jobs’ bedroom and garage, while he envisioned the commercial potential of a personal computer that could help families with personal finances and small businesses with day to day tasks. Vision, drive and creativity allowed this entrepreneur to take the risk to create a business. The challenge of building that business and the desire to control his destiny required passion and perseverance along with innovation.
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
Scarcity can describe any item or service which cannot be obtained equally by every individual. The benefit of scarcity in persuasion is it shows the value of making a decision based on not only what stands to be gained, but also what may be lost. McLean describes reminding a customer that a product or service may be limited in availability as a method of employing scarcity, demonstrating to the customer that they may lose their chance if they aren’t convinced before someone else comes along (2010).
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008).
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
This case goes over how Apple experienced a rough downturn from 1985-1997, but managed to innovate their way out of that challenging time to an incredible turnaround and rise from 1997-2009 (Pearce II & Robinson, 2011). This case concludes by mentioning the challenges that Apple faces in the future with other companies imitating their successful trends (Pearce II & Robinson). I will discuss two strategic factors that I believe Apple should consider as they establish their long-term strategy for growth. Also, I will mention what two objectives I believe Apple should include in the learning and growth perspective of their balance scorecard.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.