Iphone Ethos Pathos Logos

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Many people get excited when a new iPhone is about to be released. In addition, there are many customers who camp outside either the Apple store or their phone company store for days, just to get a hold of one. One thing many don’t realize is that its literally the same phone as previous ones. Thousands of people seriously think they’re paying for a new phone with better adjustments than the previous iPhone, instead of paying for a newly developed phone with a stronger iOS system and better features, not just little simple improvements. They end up paying for a phone that’s similar to the previous one. The advertisement of the brand new iPhone wants us the consumers to make a comparison with our recent phone, and see all these new features …show more content…

With ethos, Apple is one of the greatest and successful technology company all over the world. Apple’s advertisements are so convincing. They start by stating all the new features the phone will have like wireless charging, high definition pictures, and more gigabytes. It’s also persuading that our older iPhone doesn’t have these new features like the new one there introducing, has people thinking their phone isn’t all that great now. In addition to pathos, they include the emotion of the phone. For example, it can be someone wedding day or a birthday party. So, with the iPhone you can capture all those special moments. Finally, with logos, there are many things you can do with an iPhone, this includes watching tv, video games, camera, and iPod. No need to buy a computer or a video game console, when you can do all that on the …show more content…

created the iPhone X image by stating new improvements, one of the recent improvements was the camera. The front camera has a 7-mega pixel that captures wide color pictures. In addition, the back camera has a 12-mega pixel, that has a steady auto focus for your pictures to come out clear. Apple presented this new iPhone, by stating it’s one of the best phones out there. But is it really? The iPhone 5 through the iPhone X are literally the same. The only difference is the design, and the size of the phones and the GB the phone offers. Another feature is that now there are many colors that vary. Where so used to having just white and black iPhones, but now there is silver or space grey. Also, it has an all new glass design, has many consumers thinking that with any way you drop the phone, the phone glass will shatter. One of the biggest downgrades that Apple ever made was introducing the iPhone 8. The iPhone 7 and iPhone 8 are very similar, just different model names. They have the same features with the camera position in the same position, no headphones port, waterproof. In addition, the only difference is the colors. The iPhone 7 has black, silver, gold, rose gold colors while the iPhone 8 has silver, gold, and space

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