Swot Analysis Of Airtel

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INDUSTRY STRUCTURE
STANDALONE OR CONGLOMERATE

Bharti Airtel Limited (conglomerate)
Ownership: Privately-held by Sunil Bharti Mittal
Date of Establishment: 7th July 1995
Market Share: 21.35%
Bharti Tele-Ventures Ltd. (BTVL), the country’s leading telecom conglomerate is one of India’s leading private sector provider of Tele-communications services. The other companies under this group are:-
• Bharti Infratel
• Bharti Retail
• Bharti TeleTech
• Field Fresh Foods( joint venture between Bharti Enterprises and DMPL India Ltd.-a subsidiary of Del Monte Pacific Ltd.)..
• Bharti AXA General Insurance and Life Insurance (joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management.)
• Centum Learning (formerly Bharti Learning Systems Limited)
• Bharti Foundation
• Bharti Realty
Bharti Airtel Ltd. has been structured into three individual strategic business units (SBU’s) Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 22 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched a Direct-to-Home (DTH) service, Airtel digital TV. The company provides end-to-end data and enterprise services to the corporate customers through its nationwide fibre optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station
Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom and with 139 million subscribers it is the largest mobile operator in the country. ...

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...ompetition it faced from other major telecom service providers has seen its market share being reduced to minimal decimals.

Videocon (conglomerate)
Ownership: Privately held by Videocon Group
Date of Establishment: 7th April 2010
Market Share: 0.26%
Videocon group, an Indian Multinational company, is a global business conglomerate. Its roots are spread in diverse markets and generates revenues worth $5 billion annually. Videocon Telecommunications Limited is headquartered in Gurgaon (NCR Delhi). It provides GSM services in almost all parts of India (Tamil Nadu, Punjab, Haryana, Mumbai, Gujarat, Kerala, Madhya Pradesh, Uttar Pradesh, and Himachal Pradesh). The. The group has several manufacturing facilities and R&D departments spread all across the globe including American, Europe and Australia. The group also manufactures mobile handsets under the same brand name.

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