Susan Berston Company

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Khin Pan Phyu Thin Prof. Susan Berston GNBS 119 2/10/2017 1. a:
 Compare and contrast the CSR efforts of three of Timberland's competitors. How do they compare to and/or differ from Timberland's efforts? ANS: Columbia Sports Wear company, L.L Bean, Inc., and Wolverine Worldwide Compare and Contrast the CSR efforts Columbia Sports Wear – is engaged in the invention, distribution of sportswear, footwear, and equipment and outwear. It was founded in Oregon, Portland in 1928. They do produly support and connect the outdoor educational organizations around the world that the people share their passions. They believe that outdoor education and supporting efforts assure everyone will be able to enjoy the outdoors education for local level. L.L …show more content…

Wolverine is emphasized on charities. They have accomplished a lot of works that they are proud of. Such an honor work which is having electricity to our home community of Rockford, Michigan, in 1901. Women worked in our manufacturing operations long before this became standard practice. They are now supporting under their Wolverine foundation; more than 190 charitable organizations that impact communities around the world, like 1% For The Planet, Two Ten Footwear Foundation, and The Conservation Alliance. 2. Discuss Timberland’s philosophy that CSR does not have to be an add-on but instead can work as a competitive advantage. Provide three examples of how Timberland’s commitment to corporate social responsibility has created a competitive advantage for the company. ANS: CSR, is a concept which embraces the socially beneficial activities of businesses that promote the public interest apart from economic development and financial gains. So, Timberland commitment to corporate social responsibility has created a competitive advantage for the company in following ways. Product As it is a boot making company, there have a lot of greenhouse gases, and they do really care about their grants to the problem. - 1 million pounds of recycled pet and 379 Metric tons of recycled rubber in our footwear in 2015 - 98% of their …show more content…

Outdoors -Renewable resources met -17% of Timberland’s Global Energy Demand in 2014 - 8.7 Million trees planted worldwide since 2001 -In Greenhouse Gas Emissions of its 2006 baseline- 46% reduction Community Timberland has a long heritage of supporting to the communities around the globe where we live, work and explore - 1,000,000 hours were served by timberland employees in communities worldwide - Timberland has helped with health clinics, financial services and child care and clean drinking water for factory communities globally. - 78% of Timberland’s employees engaged in service in 2015. 3. The Timberland Responsibility website is a wealth of information about the company’s approach to responsibility, including climate, product, factories, and service. Evaluate Timberland’s most recent CSR report, and expand on some of the company’s most recent initiatives. Discuss the company’s progress against its targets set around its core areas of corporate social responsibility. ANS: Timberland’s focus on social responsibility includes: climate change, product, factories, and service. Its most recent 2016 CSR report includes the following

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