Summary of Major Risks and Factors that Blockbuster has Faced and Will Face in the Future

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Summary of Major Risks and Factors that Blockbuster has Faced and Will Face in the Future

The purpose of this case study analysis is to summarize major risks

and factors that Blockbuster has faced and will face in the future,

and to recommend how Blockbuster should prepare and set their business

strategies to gain competitive advantage and market share in their

industry. In the early days of the establishment of Blockbuster, the

CEO of their company set up a good image of family oriented video

superstore with no “X” rated films to gain good reputation. Over

time, Blockbuster started to gain a reputation of outstanding customer

service and selection. Eventually, video rental companies failed to

compete against this category killer. One important reason Blockbuster

is successful is its name recognition. Blockbuster’s store design is

very recognizable, similar to McDonald’s golden arches. In 1999 the

Gallup poll declared that Blockbuster has 100 percent name

recognition.

Blockbuster became the leader in its industry by a ...

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